Bachelor of Business (Honours) in Business Analytics

KL (N/340/6/0819)(04/26)(MQA/PA 14206)

Course Information

Mode: Onsite
Duration: 3 years
Intakes:

February, June and November

Campus: Kuala Lumpur
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Accountancy, Finance and Business
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: 37,700 / 65,600 (international)

Course Overview

This programme provides students with sound knowledge and understanding in the field of business analytics. With the core curriculum specially tailored to business analytics, data management, Big data analytics , programming and statistics. The students will be data savvy and able to apply analytics practices.

It aims to develop competent executives with appropriate skills and breadth of knowledge to support organisations' decision making based on data analytics.  

Achievement

Graduates of Bachelor in Business Analytics (Honours)  are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Curriculum

  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Principles of Management
  • Principles of Marketing
  • Database Management
  • Principles of Finance
  • Problem Solving and Programming
  • Discrete Mathematics
  • Business Ethics
  • Business Analysis & Planning
  • Data Science
  • Human Resource Management
  • Operation Management
  • Statistics for Data Science
  • Data Warehouse Technology
  • Organisation Behaviour
  • Elective 1
  • Data Engineering
  • Business Intelligence
  • Big Data Analytics
  • Business Research
  • Industrial Training
  • Digital Marketing
  • Entrepreneurship
  • Business Metrics & Analytics
  • Business Analytics Project
  • Natural Language Processing
  • Strategic Planning and Management

Compulsory Courses:

  • English for Tertiary Studies
  • Academic English
  • English for Career Preparation
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban
  • Integrity & Anti-Corruption
  • Critical Thinking
  • Contemporary Malaysian Issues
  • Service Learning/Bahasa Kebangsaan A
  • Co-curricular

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Entry Requirements

Admission Requirements

  1. (1) STPM - Grade C in 2 relevant subjects
  2. (2) A Level - Grade D in 2 relevant subjects
  3. (3) UEC - Grade B in 5 relevant subjects
  4. (4) TAR UMT - Foundation in Business OR Relevant Diploma
  5. (5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:

(1), (2), (3), and (5) must include -

  1. i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
  2. ii) SPM Pass/ O Level Grade E (Pass)/ UEC Grade C in English Language

Note:

  1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates of Bachelor in Business Analytics (Honours) can seek employment in the following areas:

  • Data Analyst
  • Project Manager
  • Data Operation Analyst
  • Data Review Analyst
  • Business Analyst
  • Big Data Analyst
  • Marketing Manager/Executive
  • Market Tester/Analyst
  • Sales/Project Executive
  • Data Assurance Associate
  • CRM Executive
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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