Bachelor in Marketing (Honours)

Course Overview

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Achievement

Exemptions awarded by the following professional body:

• Chartered Institute of Marketing (CIM)

Click here for more information about accreditation.

Progression:

Graduates of Bachelor in Marketing (Honours) are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Curriculum

• IT Fundamentals and Applications
• Business Communication
• Quantitative Methods
• Principles of Accounting
• Economics
• Principles of Management
• Principles of Marketing
• Consumer Behaviour
• Organisational Behaviour
• Commercial Law
• Human Resource Management
• Management Information Systems
• Principles of Finance
• Operations Management
• Case Study
• Pricing Strategy
• Product Innovation
• Strategic Planning and Management
• Marketing Insight
• Brand Building Advertising & Promotion
• Sales Management
• Digital Marketing
• International Marketing Strategy
• Entrepreneurship
• Social Commerce
• Strategic Marketing and Decision Making
• Industrial Training
• Retail Management
• Marketing Metrics

Electives

Compulsory Courses:

• English for Tertiary Studies
• Academic English
• English for Career Preparation
• Falsafah dan Isu Semasa
• Penghayatan Etika dan Peradaban
• Integrity & Anti-Corruption
• Critical Thinking
• Contemporary Malaysian Issues
• Service Learning/Bahasa Kebangsaan A
• Co-curricular

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Entry Requirements

Educational Requirements:

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. UEC - Grade B in 5 relevant subjects
4. TAR UMT - Foundation in Business OR Relevant Diploma
5. Other IHL - Relevant Foundation/Diploma accredited by MQA

Compulsory subjects:

(1), (2), (3), and (5) must include:

1. i) SPM Pass/O Level Grade E (pass) in Mathematics/UEC Grade C in one mathematics subject
2. ii) SPM Pass/O Level Grade E(Pass)/UEC Grade C in English Language

Note:

a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.

b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.

c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.

d) Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates of Bachelor in Marketing (Honours) can seek employment in the following areas:

• Sales and Marketing
• Market Research
• Advertising and Promotion
• International Marketing
• Product Development