Course Details
Taylor's University Logo

Bachelor of Business (Hons) International Business & Marketing

Offered by: Taylor's University
Exam BodyDual Award by Taylor's University & University of The West of England, Bristol, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees99,900 / course
Fees (International Student)USD 33,391 / course
FacultyFaculty of Business and Law: Taylor's Business School
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

This bachelor degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

In addition to a solid grounding in business, this programme focuses on the development and delivery of an international business & marketing plan. This includes the ability to understand customers’ needs and ensure customers’ satisfaction, making it a key element to the success of any business.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.



Semester 1
  • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business
Semester 2
  • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • MPU (U2)*
  • MPU (U3)*


Semester 3
  • Consumer Behavior
  • Introduction to International Business
  • Management Accounting
  • MPU (U1) - Module 1*
  • MPU (U1) - Module 2*
  • MPU (U4)*
Semester 4
  • Business Law
  • Business to Business Marketing
  • Export Practices & Management
  • Research Methods
  • Supply Chain Management


Semester 5 (Short Semester)

Semester 6
  • Business Ethics & Values
  • Services Marketing
  • Transnational Management
  • Project
Semester 7
  • Cross Cultural Management
  • International Business Issues & Policies
  • Strategic Management
  • Elective I
  • Elective II


  • Brand Management
  • Doing Business in Asia
  • Integrated Marketing Communications
  • International Economic Theory & Policy
  • International Finance
  • International Human Resource Management 
  • International Marketing
  • International Trade & Multinational Business
  • Market Analysis & Decision Making
  • Retail Marketing


* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Entry RequirementsSTPM/A Levels/Equivalent
Career Prospects
  • Brand Manager
  • Business Consultant
  • Customer Service Manager
  • Entrepreneur
  • Foreign Trade Consultant
  • Import & Export Manager
  • International Trader
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

Other Courses in this Level of Study Other Courses in this Field of Study

Back to Courses

Download FREE myCourseGuide