Course Details
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Bachelor of Arts (Hons) Marketing

Offered by: UCSI University
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs (9 Sem)
Part Time/Full TimeFull Time
Fees52200/Course
Fees (International Student)54240/Course
CampusUCSI University, Kuala Lumpur Campus
FacultyFaculty of Business & Information Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ?nal year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Graduates will receive partial exemption from CIM*.

* CIM - The Charted Institute of Marketing

Curriculum
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behavior
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E- Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modeling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

For general Business degree: UCSI Foundation year Pass, with a minimum CGPA of 2.0 STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level A-Level Minimum 2 principals (E) UEC Minimum 5 credits (B6) including in Mathematics and English National Matriculation Minimum CGPA of 2.0 International Baccalaureate (IB) Minimum score of 26 points in 6 subjects Canadian Pre-U Minimum average of 60% in 6 subjects SAM Minimum average of 60% in 5 subjects Australian Year 12 ATAR 65% Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60% Diploma (business-related) Minimum CGPA of 2.0 Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis *For Accounting, Actuarial Science, Diploma and School of IT programmes, please refer to http://www.ucsiuniversity.edu.my/fobis/ for more details on entry requirements

Intake Months

September and February

Career Prospects

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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