Bachelor of Arts (Hons) Marketing

Course Overview

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ?nal year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Graduates will receive partial exemption from CIM*.

* CIM - The Charted Institute of Marketing

Curriculum

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

For general Business degree: UCSI Foundation year Pass, with a minimum CGPA of 2.0 STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level A-Level Minimum 2 principals (E) UEC Minimum 5 credits (B6) including in Mathematics and English National Matriculation Minimum CGPA of 2.0 International Baccalaureate (IB) Minimum score of 26 points in 6 subjects Canadian Pre-U Minimum average of 60% in 6 subjects SAM Minimum average of 60% in 5 subjects Australian Year 12 ATAR 65% Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60% Diploma (business-related) Minimum CGPA of 2.0 Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis *For Accounting, Actuarial Science, Diploma and School of IT programmes, please refer to http://www.ucsiuniversity.edu.my/fobis/ for more details on entry requirements

Career Prospects

Our graduates have a wide range of career choices such as those listed below:

• Marketing Manager
• Corporate Branding Consultant
• Business Development Manager
• Sales Manager
• Retail Manager
• Advertising & Promotion Manager
• Consultant
• Public Relations Consultant