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Bachelor of Arts (Hons) in Mass Communications

A 4560 KR 11124

Course Information

Mode: Onsite
Duration: 3 Yrs
Intakes:

April, September, December
Campus: UCSI University, Kuala Lumpur Campus
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Social Sciences & Liberal Arts
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: 63480/Course / 68330/Course (international)
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Course Overview

This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

Assessments

Coursework percentage: 60% and written examination percentage: 40%.

Curriculum

Year 1 Core Courses
  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Understanding Reading and Writing in English Language
  • Expository Writing
  • Written Discourse
  • Introduction to Internet Technologies
  • University Life
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1
Major Electives – Choose 3
  • Introduction to Advertising
  • Introduction to Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
Free Electives – Choose 2
  • Introduction to Psychology 1
  • Introduction to Sociology
  • Introduction to Eastern Civilization
  • Introduction to Philosophy
  • Introduction to Political Science
English Requirement
  • Basic English
  • English Foundation
Year 2 Core Courses
  • Popular Culture
  • Media Writing Skills
  • Alternative Voices & Issues in Mass Communication
  • Design & Layout
  • Religions in Malaysia
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2
Free Elective – Choose 1
  • Fundamentals of Marketing
  • Macroeconomics
  • Microeconomics
  • Organisational Behavior
  • Fundamentals of Management
Free Elective – Choose 1
  • World Englishes
  • Spoken Discourse
  • English, Global Media & English Language
  • Cross Cultural Communication
Year 3 Core Courses
  • Media, Law & Ethics
  • Seminar: Issues and Developments in Mass Media
  • Mass Communication Research 1
  • Mass Communication Research 2
  • Co-operative Placement 3
  • Extra-curricular Learning Experience 3
Mass Communication Pathways – Choose One Pathway
    • Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course
      • Video Production 1
      • Video Production 2
      • Documentary Production
      • Film Directing
      • Screenwriting
      • Screen Production (CAPSTONE COURSE)

    • Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course
      • Photojournalism
      • Editing
      • Feature Writing
      • Interactive Multimedia Authoring
      • Advance Media Writing
      • Media Publishing (CAPSTONE COURSE)

  • Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone Course
    • Copywriting
    • Integrated Marketing Communications
    • Branding
    • Consumer Behavior
    • Media Planning & Management
    • Advertising Campaign (CAPSTONE COURSE)
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3
U2   –   University life

U3   –   Religions in Malaysia

U4   –   Extracurricular Learning Experience 1 to 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

Qualification Academic Requirement STPM/ ‘A’ Levels Minimum 2 Principals. UEC Minimum 5 Credits CPU CPU – Min. average score of 60% in 6 subjects. National Matriculation Min CGPA 2.5 Diploma/ Advanced Diploma/ Degree/ equivalent Min. pass (exemptions are at the sole discretion of the faculty after review of transcripts & syllabus; 30 credit hours as per MOE ruling) WAEC/NECO Maximum aggregate of 15 points over 5 subjects Other Year 12 Equivalent Minimum overall average score of 60% UCSI Foundation in Arts Pass SAM/ AUSMAT/ WACE SAM – Minimum average score of 60% in 5 subjects *Discretion is given to the faculty to deal with borderline academic requirements.

Career Prospects

Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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