Course Details
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BA (Hons) Branding and Advertising

Offered by: UCSI University
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)65550/Course
CampusUCSI University, Kuala Lumpur Campus
FacultyFaculty of Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Year 1
  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organizational Behavior
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law - Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • Business Mathematics
  • Relationship Marketing
  • Elective 1 **
  • E- Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 **
  • Marketing Processes
  • One –To- One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Strategic Advertising Management
  • Elective 3 **
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-Operative Placement 3
Electives Elective I* [any one (1) module]:
  • Managing People
  • Entrepreneurship
Elective II* [any one (1) module]:
  • Business Modeling with Spreadsheet
  • Management Ethics
Elective III* [any two(2) modules]
  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

For general Business degree: UCSI Foundation year Pass, with a minimum CGPA of 2.0 STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level A-Level Minimum 2 principals (E) UEC Minimum 5 credits (B6) including in Mathematics and English National Matriculation Minimum CGPA of 2.0 International Baccalaureate (IB) Minimum score of 26 points in 6 subjects Canadian Pre-U Minimum average of 60% in 6 subjects SAM Minimum average of 60% in 5 subjects Australian Year 12 ATAR 65% Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60% Diploma (business-related) Minimum CGPA of 2.0 Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis *For Accounting, Actuarial Science, Diploma and School of IT programmes, please refer to for more details on entry requirements

Intake Months

April, September, December

Career Prospects

Areas of graduate employment include:

  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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