BA (Hons) Branding and Advertising

Course Overview

This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.


Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.


Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Curriculum

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

For general Business degree: UCSI Foundation year Pass, with a minimum CGPA of 2.0 STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level A-Level Minimum 2 principals (E) UEC Minimum 5 credits (B6) including in Mathematics and English National Matriculation Minimum CGPA of 2.0 International Baccalaureate (IB) Minimum score of 26 points in 6 subjects Canadian Pre-U Minimum average of 60% in 6 subjects SAM Minimum average of 60% in 5 subjects Australian Year 12 ATAR 65% Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60% Diploma (business-related) Minimum CGPA of 2.0 Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis *For Accounting, Actuarial Science, Diploma and School of IT programmes, please refer to http://www.ucsiuniversity.edu.my/fobis/ for more details on entry requirements

Career Prospects

Areas of graduate employment include:

• Brand Executive
• Brand Management
• Product Management
• Account Management
• Channel Management
• Channel Development
• Advertising Executive
• Advertising Manager
• Event Planner
• Event Manager
• Campaign Development Executive
• Media Executive
• Media Planner
• Academician
• Entrepreneur