Course Information

Mode: Onsite

Duration: 3 Yrs

Intakes:

April, September, December

Campus: UCSI University, Kuala Lumpur Campus

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Marketing & Sales

Faculty: Faculty of Business

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: 63310/Course / 65550/Course (international)

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Course Overview

This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.

Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Curriculum

Year 1	Fundamentals of Marketing Business Information System Marketing in Practice Introduction to Branding Organizational Behavior Microeconomics Statistics and its Application Fundamentals of Advertising Macroeconomics University Life (MPU-U2) Business Law - Malaysian Perspective (MPU-U3) Extracurricular Learning Experience 1 (MPU-U4) Co-Operative Placement 1
Year 2	Business Mathematics Relationship Marketing Elective 1 E- Marketing Visual Communication New Product Development Elective 2 Marketing Processes One –To- One Marketing Business Research Methods Design and Layout Social Media Marketing Customer Communication Extracurricular Learning Experience 2 (MPU-U4) Co-Operative Placement 2
Year 3	Strategic Advertising Management Elective 3 ** Final Year Project A Final Year Project B Strategic Brand Management Service Marketing Marketing Promotion Retail Brand Management Advertising Media Planning Extracurricular Learning Experience 3 (MPU-U4) Co-Operative Placement 3
Electives	Elective I* [any one (1) module]: Managing People Entrepreneurship Elective II* [any one (1) module]: Business Modeling with Spreadsheet Management Ethics Elective III* [any two(2) modules] Current Issues in Marketing International Business Strategic Marketing Distribution Channel Strategy

General Courses (MPU) are compulsory for all students.

U1	– For Malaysian students: Ethnic Relations Islamic Civilisation and Asian Civilisation – For foreign students: Malaysian Studies Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

For general Business degree: UCSI Foundation year Pass, with a minimum CGPA of 2.0 STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level A-Level Minimum 2 principals (E) UEC Minimum 5 credits (B6) including in Mathematics and English National Matriculation Minimum CGPA of 2.0 International Baccalaureate (IB) Minimum score of 26 points in 6 subjects Canadian Pre-U Minimum average of 60% in 6 subjects SAM Minimum average of 60% in 5 subjects Australian Year 12 ATAR 65% Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60% Diploma (business-related) Minimum CGPA of 2.0 Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis *For Accounting, Actuarial Science, Diploma and School of IT programmes, please refer to http://www.ucsiuniversity.edu.my/fobis/ for more details on entry requirements

Career Prospects

Areas of graduate employment include:

Brand Executive
Brand Management
Product Management
Account Management
Channel Management
Channel Development
Advertising Executive
Advertising Manager
Event Planner
Event Manager
Campaign Development Executive
Media Executive
Media Planner
Academician
Entrepreneur

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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BA (Hons) Branding and Advertising