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Bachelor of Business Administration (Marketing) (Hons)

Offered by: Universiti Teknologi MARA (UiTM)
Exam BodyInternal Degree, Malaysia
Course Duration6 Sem
Part Time/Full TimeFull Time
FacultyFaculty of Business Management
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Stream RequirementsArts/Science Stream

Year 1

Semester 1

  • Intermediate Financial Accounting and Reporting
  • Business Law
  • IT in Business

Semester 2

  • Principles and Practice of Marketing
  • Financial Management
  • Introduction to Operations Management
  • Introduction to Human Resource Management

Year 2

Semester 3

  • Quantitative Business Analysis
  • Personal Development and Ethics
  • Personal Financial Planning
  • Digital Marketing
  • Product Management
  • Understanding Consumer

Semester 4

  • Sejarah Malaysia
  • Managerial Economics
  • Principles of Entrepreneurship
  • Marketing Research
  • Channels Management
  • Marketing Communication

Year 3

Semester 5

  • Strategic management
  • Strategic Marketing
  • Global Marketing
  • Issues in Marketing
  • Relationship Marketing
  • Business Marketing
Entry Requirements

SPM+STPM+MUET or its equiv.

Career Prospects

Due to the well–designed program structure, graduates will be highly demanded in marketing oriented organizations both in the government and public sectors, locally and internationally. This program has obtained accreditation recognition by the Chartered Institute of Marketing (UK). Graduates will only be required to take two out of ten courses required by the CIM to be awarded with the CIM Professional Post Graduate Certificate. This will open up more job opportunities for graduates to join international organizations.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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