The program offers a theoretical study of communication patterns, emperitikal and professional. The courses emphasize the pattern and practice of media in terms of production, representation and reception. Students are exposed to various genres and media products and were encouraged to analyze discourse and narrative media critically. Students are also introduced to issues related to police and control media, new media and media globalization and its impact, culturally, politically and economically to society. The program offers specialization in broadcasting, journalism, public relations, and advertising and equip students with skills in writing and publishing professionals as well as critical thinking skills.

Local: STPM+MUET/Matriculation Cert.; Int: A-Level/Equiv.

Lecturers, Campaign Director, Corporate Communications, Public Relations Officer, Journalist, Journalist Broadcasting, Writer, News Reader, Radio Presenter, Producer Radio and Television, Advertising Executive.