Course Information

Mode: Onsite

Duration: 3 Yrs

Intakes:

Jan, July, Sept

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Marketing & Sales

Faculty: College of Business Management & Accounting

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: Tuition Fees: RM66,000 per programme. Other Fees: Full Registration + Miscellaneous Fee: RM1,348 one-time payment Medical Insurance: RM88/year Deposit for Accommodation: RM250 one-time deposit payment Monthly Fee for Accommodation: Starting from RM2 / Tuition Fees: USD17,250 (RM69,000) per programme. Other Fees: VISA & Application Fee: USD787.50 (RM3,150) one-time payment Full Registration + Miscellaneous Fee: USD1,650 (RM6,600) one-time payment Medical Insurance: USD37.50 (RM150)/year Deposit fo (international)

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Course Overview

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

This Bachelor in Marketing programme can be completed in 3 years.

Curriculum

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

(LOCAL STUDENTS)

	Code	Course	Credit Hours
General Courses (21 credit hours)	ENBB 113	English for Business	3
?	ENBB 123	Public Speaking and Presentations	3
?	ICSB 112/ MCSB 112	Islam and Civil Society I / Moral and Civil Society I	2
?	ICSB 212/ MCSB 212	Islam and Civil Society II / Moral and Civil Society II	2
?	ICSB 312/ MCSB 312	Islam and Civil Society III / Moral and Civil Society III	2
?	HESB 113	Hubungan Etnik	3
?	TITB 113	Tamadun Islam & Tamadun Asia	3
?		1 General Elective MPU 02	3
		Total	21
Core Courses	ABAB 113	Business Accounting	3
(66 credit hours)	AMAB 213	Managerial Accounting	3
	ECMB 223	Microeconomics	3
	ECMB 233	Macroeconomics	3
	FICB 103	Principles of Finance	3
	LWBB 113	Malaysian Commercial Law	3
	MGMB 113	Principles of Management	3
	MGMB 123	Business Communication	3
	MGMB 213	Organisational Behaviour	3
	MGMB 223	Organisation Theory	3
	MGMB 233	Organisational Development and Change	3
	MGMB 253	International Business	3
	MGMB 263	Management Information System	3
	MMTB 243	Human Resource Management	3
	MGMB 313	Business Ethics	3
	MGMB 323	Management Science	3
	MMTB 333	Strategic Management	3
	MKGB 113	Principles of Marketing	3
	MKGB 213	Consumer and Buyer Behaviour	3
	QNTB 113	Business Statistics	3
	QNTB 123	Business Mathematics	3
	QNTB 313	Research Methods	3
		Total	66
Specialisation	MARB 313	Product and Brand Management	3
Courses	MARB 373	Strategic Marketing	3
(27 credit hours)	MKGB 333	Integrated Marketing Communications	3
	MKGB 343	Marketing Research	3
	MKGB 363	Sales Management	3
	MKGB 353	Services Marketing	3
	MKGB 383	Issues of Marketing in Malaysia	3
	MARB 383	Marketing Project	3
		2 Marketing Elective	3
		Total	24
	ITBB 306	Industrial Training	6
		TOTAL CREDIT HOURS	120

Proposed Study Plan for Bachelor of Business Administration (Honours) in Marketing

(Local Students)

Semester	Code	Course	Pre-requisite	Credit Hours	?
1	ABAB 113	Business Accounting		3	?
	MGMB 113	Principles of Management		3	?
	QNTB 123	Business Mathematics		3	?
	TITB 113	Tamadun Islam & Tamadun Asia		3	?
	HESB 113	Hubungan Etnik		3	?
	ENBB 113	English for Business		3	?
			Total	18	?
2	QNTB 113	Business Statistics		3	?
	MKGB 113	Principles of Marketing		3	?
	ENBB 123	Public Speaking & Presentations	ENBB 113	3	?
	LWBB 113 FICB 103	Malaysian Commercial Law Principles of Finance		3 3	?
	ICSB 112/ MCSB 112	Islam and Civil Society I / Moral and Civil Society I		2	?
			Total	17	?
Special Sem 1	MGMB 263	Management Information Systems	MGMB 113	3	?
?		1 General Elective MPU 02		3	?
			Total	6	?
3	AMAB 213	Managerial Accounting	ABAB 113	3	?
	ECMB 223	Microeconomics		3	?
	MGMB 123	Business Communication		3	?
	MMTB 243	Human Resource Management	MGMB 113	3	?
	ICSB 212/ MCSB 212	Islam and Civil Society II / Moral and Civil Society II	ICSB 112/ MCSB 112	2	2
			Total	14	?
4	MGMB 213	Organisational Behaviour	MGMB 113	3	?
	MGMB 323	Management Sciences	MGMB 113	3	?
	MGMB 253	International Business	MGMB 113	3	?
	QNTB 313	Research Methods	QNTB 113	3	?
	MKGB 213	Consumer & Buyer Behaviour	MKGB 113	3	?
	ECMB 233	Macroeconomic	ECMB 223	3	?
			Total	18	?
Special Sem 2	MGMB 223	Organisational Theory	MGMB 113	3	?
?	MGMB 233	Organisational Development & Change	MGMB 113	3	?
			Total	6	?
5	MKGB 333	Integrated Marketing Communication	MKGB 213	3	?
	MKGB 353	Services Marketing	MKGB 213	3	?
	MARB 313	Product and Brand Management	MKGB 213	3	?
	MKGB 343	Marketing Research	QNTB313	3	?
	ICSB 312/ MCSB 312	Islam and Civil Society III / Moral and Civil Society III	ICSB 212/ MCSB 212	2	?
		2 Marketing Elective		3	?
			Total	17	?
6	MGMB 313	Business Ethics	MGMB 113	3	?
	MARB 373	Strategic Marketing	MKGB 333	3	?
	MKGB 363	Sales Management	MARB 313	3	?
	MARB 383	Marketing Project	MKGB 353	3	?
	MKGB 383	Issues of Marketing in Malaysia	MKGB 353	3	?
	MMTB 333	Strategic Management	MGMB 113	3	?
			Total	18	?
Special Sem 3	ITBB 306	Industrial Training		6	?
		TOTAL CREDIT HOURS	?	120	?

1 General Elective MPU 02 (3 credit hours)	?	?	?
(Choose 1 course only)	?	?	?
Semester	Code	Course	Credit Hours
Special Semester 1	KDKB 113	Kepimpinan & Keusahawanan	3
?	SPRB 113	Sports & Recreation at Workplaces	3
?	KKSB 113	Kaunseling & Kerja Sosial	3
?	RELB 113	Comparative Religion	3
?	PKIB 113	Creative Thinking	3
?	SPYB 113	Social Psychology	3
?	MANB 113	Bahasa Mandarin	3
?	FRAB113	French Languages	3
?	GERB 113	German Languages	3
?	JAPB 113	Japanese Languages	3
?	MLKB 113	Bahasa Kebangsaan A (Compulsory for those without credit in Bahasa Melayu at SPM level)	3

2 Marketing Elective (3 credit hours)	?	?	?
(Choose 1 course only)	?	?	?
Semester	Code	Course	Credit Hours
5	MKEB 313	Marketing Channel Management	3
	MKEB 333	International Marketing	3
	MAEB 323	Digital Marketing	3
	MAEB 343	Retailing Management	3
	MAEB 353	Islamic Marketing	3

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

(FOREIGN STUDENTS)

	Code	Course	Credit Hours
General Courses	ENBB 113	English for Business	3
(21 Credit Hours)	ENBB 123	Public Speaking and Presentations	3
	MALB 103	Bahasa Melayu Komunikasi	3
	MASB 113	Malaysian Studies	3
		1 General Elective MPU 03	3
		2 General Elective MPU 02	3
		3 General Elective MPU 02	3
		Total	21
Core Courses	ABAB 113	Business Accounting	3
(66 credit hours)	AMAB 213	Managerial Accounting	3
	ECMB 223	Microeconomics	3
	ECMB 233	Macroeconomics	3
	FICB 103	Principles of Finance	3
	LWBB 113	Malaysian Commercial Law	3
	MGMB 113	Principles of Management	3
	MGMB 123	Business Communication	3
	MGMB 213	Organisational Behaviour	3
	MGMB 223	Organisation Theory	3
	MGMB 233	Organisational Development and Change	3
	MGMB 253	International Business	3
	MGMB 263	Management Information System	3
	MMTB 243	Human Resource Management	3
	MGMB 313	Business Ethics	3
	MGMB 323	Management Science	3
	MMTB 333	Strategic Management	3
	MKGB 113	Principles of Marketing	3
	MKGB 213	Consumer and Buyer Behaviour	3
	QNTB 113	Business Statistics	3
	QNTB 123	Business Mathematics	3
	QNTB 313	Research Methods	3
		Total	66
Specialisation	MARB313	Product and Brand Management	3
Courses	MARB373	Strategic Marketing	3
(27 credit hours)	MKGB 333	Integrated Marketing Communications	3
	MKGB 343	Marketing Research	3
	MKGB 363	Sales Management	3
	MKGB 353	Services Marketing	3
	MKGB 383	Issues in Malaysia Marketing	3
	MARB 383	Marketing Project	3
		4 Marketing Elective	3
		Total	27
	ITBB 306	Industrial Training	6
		TOTAL CREDIT HOURS	120

Proposed Study Plan for Bachelor of Business Administration (Honours) in Marketing

(Foreign Students)

Semester	Code	Course	Pre-requisite	Credit Hours
1	ABAB 113	Business Accounting		3
	MGMB 113	Principles of Management		3
	MALB 103	Bahasa Melayu komunikasi		3
	MASB 113	Malaysian Studies		3
	ENBB 113	English for Business		3
	QNTB 123	Business Mathematics		3
			Total	18
2

Entry Requirements

Bachelor of Business Administration (Hons) in Marketing
R2/342/6/0087

+ ENTRY REQUIREMENTS

DIPLOMA VOCATIONAL REQUIREMENTS

Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and Pass Sijil Vokasional Malaysia (SVM).

NO	STPM SUBJECTS	BBA HR	BBA MKT	BBA EVM	BOF	BACC	BIB
1.	Pengajian Am	√	√	√	√	√	√
2.	Literature in English	√	√	√	√	√	√
3.	Syariah	√	√	√	√	√	√
4.	Usuluddin	√	√	√	√	√	√
5.	Sejarah	√	√	√	√	√	√
6.	Geografi	√	√	√	√	√	√
7.	Ekonomi	√	√	√	√	√	√
8.	Pengajian Perniagaan	√	√	√	√	√	√
9.	Perakaunan	√	√	√	√	√	√
10.	Matematik (M)	√	√	√	√	√	√
11.	Matematik (T)	√	√	√	√	√	√
12.	Further Mathematics	√	√	√	√	√	√
13.	ICT	√	√	√	√	√	√
14.	Fizik	√	√	√	√	√	√
15.	Kimia	√	√	√	√	√	√
16.	Biologi	√	√	√	√	√	√
17.	Sains Sukan	-	√	√	-	-	-
18.	Seni Visual	-	√	√	-	-	-
19.	Bahasa Melayu	√	√	√	√	√	√

For International Students: Entry requirements vary from country to country. Please click here to check the entry requirements set by the Malaysian Qualifications Agency (MQA).

+ ENGLISH REQUIREMENTS

For Malaysian Students:

Students have taken MUET before enrol. However, students are required to complete MUET during the duration of the study (before graduation). IELTS (5.0 and above) or TOEFL (500 and above) or TOEFL Internet-Based Test (42 and above) is also accepted.

MUET – Malaysia University English Test
Achieve Band 1 and above

For International Students:

International students are required to have one of the English proficiency scores stated below to enrol in UNITEN. Bachelor students who do not fulfil this English requirement are required to sit for the Intensive English Programme (IEP) and pass the requirement below before starting their Bachelor programme.

MUET – Malaysia University English Test
Achieve Band 3.5 and above
IELTS – International English Language Testing System
Achieve 5.5 and above
TOEFL - Test of English as a Foreign Language
Achieve 500 (TOEFL) or 46 (TOEFL Internet Based Test) and above

Career Prospects

?Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as:

Advertising Manager
Sales Manager
Marketing Communication Manager
Marketing Executive
Promotion Executive
Academics

Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Business Administration (Hons) in Marketing

Course Information

Course Overview

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Career Prospects

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