The programme seeks to promote passion for product design while engaging students in research-based individual and group projects. Students are required to be able to design critically. As such, open-mindedness towards new ideas and informed risk are nurtured.

The BFA Product Design programme explores the design processes through which a product is conceived, developed, fabricated, and marketed. Major emphasis allows the student to work towards acquiring control of the physical and visual constructs of a given concept allowing the desired content to be fully communicated. Ideations are developed through drawings and/or models, and then progress to full-size working pieces.

Minimum entry requirements to all programmes are Malaysian Higher School Certificate of Education and Malaysian Certificate of Education with a credit pass in Bahasa Malaysia. Applicants with previous professional / industrial experience may be accepted in lieu of some, or all, of the formal academic requirements.

As for the international students, academic qualifications which are considered to be equivalent will be placed into consideration. Applicants will be advised on the matter.

STPM with PNGK 2.67, MUET- Band 1, interview & audition, art & design portfolio (to be reviewed during interview), pass the USM MunsYI Test, matriculate with PNGK 2.67 (for applicants from matriculation programme only), diploma that are recognized by the university senate (for applicants from diploma programme only) AND pass the USM interview.

Corporate Product Designer, Corporate Furniture Designer, Space Planner, Ergonomist, Industrial Design, Consultant, Set Designer, R&D Design, Design Promoters, Design Educationist, Design Writer, Engineering Production Designer, CAD/CAM Designer, Mould Designer, Draftsmen, Production Engineering, Project Planning, Technical Sales, Interior Designer, Exhibition Designer, Advertising Designer, Display Designer, Marketing, Management and Business Field.