Bachelor of Marketing (Honours)

Course Overview

Marketing covers the activities involved in understanding customer needs and developing, pricing, promoting and distributing products and services. It includes market research, product development, branding, packaging, advertising, communications, sales channels and promotional strategy.

The Bachelor of Marketing (Honours) is designed to produce adaptable, industry-focused graduates with knowledge of contemporary marketing methods, tools and business practices.

Students gain exposure to the e-commerce ecosystem through the Alibaba.com Global Digital Talent programme and develop digital marketing skills through the Google Ignite programme.

Achievement

Professional Recognition

• Malaysian Association of Company Secretaries (MACS)
• Chartered Institute of Management Accountants (CIMA)

Programme Highlights

• Exposure to the Alibaba.com Global Digital Talent programme
• Digital marketing skills development through the Google Ignite programme
• Covers e-commerce, branding, advertising and product management

Entry Requirements

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Career Prospects

• Sales and Marketing Consultant
• International Marketing Executive
• International Marketing Manager
• Event Management Executive
• Event Manager
• Business Development Executive
• Business Development Manager
• Brand Executive
• Brand Manager
• Product Executive
• Product Manager
• Advertising Executive
• Advertising Manager