(R/345/6/1036)(03/27)(MQA/SWA8828)
February, June, November
Retail management covers the planning and operation of stores, shopping centres and retail brands. It includes areas such as brand positioning, tenant mix, merchandising, promotions and customer relationship management.
The Bachelor of Business Administration (Honours) Retail Management develops a strong foundation in business while building analytical, creative and practical skills for the retail sector.
Students progress from fundamental business subjects to specialised areas such as merchandising, logistics and supply chain management, shopping mall operations and customer relationship management.
Professional Recognition
STPM 2C/A-Level 2D/UEC 5B
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