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Bachelor of Communication (Hons) Advertising

A10234 (R2/321/6/0118)06/24 (A10234)

Course Information

Mode: Onsite
Duration: 3 Years
Intakes:

Jan, May, Oct
Campus: Kampar Campus
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Arts and Social Science (FAS)
Exam Body: UTAR, Malaysia
Fees: 45,250 / Course / 61,700 / Course (international)
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Course Overview

The UTAR Bachelor of Communication (Honours) Advertising degree provides in-depth knowledge of the advertising field as well as an introduction to marketing-related areas. Students will learn how to incorporate a variety of communication tools into an effective communication strategy. This programme aims to produce professionals with cutting-edge knowledge in the field who can play active roles in shaping and developing the advertising industry on a national and global level.

Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. Students also receive a solid foundation in design and participate in an industrial training programme in advertising agencies or marketing/communication divisions of large corporations.

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Career Prospects

  • Media Planner
  • Client Services Manager
  • Brand Manager
  • Market Researcher
  • Creative Strategy Planner
  • Art Director
  • Copywriter
  • Professional Photographer
  • Visualizer or Illustrator
  • Graphic Designer
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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