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Bachelor of Communication (Hons) Public Relations

Offered by: Universiti Tunku Abdul Rahman (UTAR)
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Exam BodyUTAR, Malaysia
Course Duration3 Years
Part Time/Full TimeFull Time
Fees44,900 / Course
Fees (International Student)61,250 / Course
CampusKampar Campus
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment. 

It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media. 

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.  

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Intake Months

Jan, May, Oct

Career Prospects
  • Marketer
  • Brand Executive
  • Press Liaison Executive
  • Corporate Communication Executive
  • Public Affair Executive
  • Social Media Executive
  • Specialists in Public Relations

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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