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Bachelor of Business Administration (Honours) Tourism Destination Marketing

Offered by: Universiti Tunku Abdul Rahman (UTAR)
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Course Duration3 Years
Part Time/Full TimeFull-time
Fees (International Student)RM60,700/Course
CampusKampar Campus
FacultyFaculty of Business and Finance
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration

The UTAR Bachelor of Business Administration (Honours) Tourism Destination Marketing is recognised by the following organisations.

Course Description

Tourism is one of the most important industries in the service sector. Malaysia, with its abundance of natural beauty and cultural diversity, offers year-round tourism attractions. Tourist spending can lead to an increase in income and employment for the local community. Tourism also allows locals to keep up with their traditional cultural practices. As the number of tourists visiting Malaysia grows each year, so will the demand for skilled workers and tourism experts in the coming years.


This programme equips students with the knowledge and skills necessary to manage a successful tourism destination and its related business activities. It is also designed to prepare graduates to be entrepreneurs capable of leading and managing their businesses by providing them with the legal knowledge, social and ethical skills, and life-long learning that they will need to start, nurture, and grow their business. 

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Intake Months


Career Prospects
  • Hotel
  • Restaurant
  • Shopping
  • Transportation
  • Entertainment and Recreation
  • Eco-tourism
  • Medical/Healthcare Wellness
  • Travel Agency

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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