Bachelor of Business Administration (Honours) Tourism Destination Marketing

Course Overview

Tourism is an important part of the service economy and supports employment, local income and the preservation of cultural traditions. Tourism destinations depend on effective management and promotion to attract visitors and create sustainable economic benefits.

The Bachelor of Business Administration (Honours) Tourism Destination Marketing focuses on the marketing, management and promotion of tourism destinations. It prepares students for managerial and entrepreneurial roles across the tourism industry.

The programme covers business areas connected to tourism, including accommodation, shopping, logistics, recreation and food services. It also incorporates digital technology and elements of the Alibaba.com Global Digital Talent programme.

Achievement

Professional Recognition

• Chartered Institute of Management Accountants (CIMA)

Programme Highlights

• Focuses on tourism destination marketing and management
• Includes digital technology applications
• Incorporates elements of the Alibaba.com Global Digital Talent programme
• Covers accommodation, retail, logistics, recreation and food-related tourism sectors

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Career Prospects

• Tourism Marketing Manager
• Event Manager
• Hotel Manager
• Resort Manager
• Tour Manager
• Travel Agency Manager
• Tourist Information Centre Manager