The UTAR Bachelor of Marketing (Honours) is recognised by the following organisations

• Malaysian Association of Company Secretaries (MACS)
• The Chartered Institute of Management Accountants (CIMA), CGMA FLP 
• The Institute of Chartered Secretaries and Administrators (ICSA)

No

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. 

• UTAR Foundation Programme
• STPM: Grade C/C+ in 2 relevant subjects depending on the programmes (except M.B.B.S. and Quantity Surveying)
• A-Level: Grade D in 2 or 3 relevant subjects
• UEC: Grade B in 5 relevant subjects
• SAM: ATAR 70 and Grade B in at least 2 relevant subjects
• CPU: An average of 70% in 6 relevant subjects (depending on programmes)
• Matriculation Certificate, Ministry of Education
• Foundation/Diploma in the relevant fields
• Other recognised equivalent qualifications

• Sales & Marketing Consultant
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• Brand Executive/Manager
• Product Executive/Manager
• Advertising Executive/Manager