Bachelor of Marketing (Hons)
Offered by: Universiti Tunku Abdul Rahman (UTAR)
| Exam Body | UTAR, Malaysia |
|---|---|
| Course Duration | 3 Yrs |
| Part Time/Full Time | Full Time |
| Fees | 44,450/Course |
| Fees (International Student) | 60,700/course |
| Campus | Kampar Campus |
| Faculty | Faculty of Business & Finance |
| Conducted entirely in Malaysia | Yes |
| Awarding Country | Malaysia |
| Level of Study | Bachelor's Degree Level |
| Field of Study | Marketing & Sales |
| Achievement | The UTAR Bachelor of Marketing (Honours) is recognised by the following organisations |
| Study Abroad Pathway | No |
| Course Description | Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme. Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. |
| Curriculum | .JPG)
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| Entry Requirements | STPM 2C/A-Level 2D/UEC 5B |
| Intake Months | January, May & October |
| Career Prospects |
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All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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