Bachelor of Communication (Hons) Advertising

Course Overview

The UTAR Bachelor of Communication (Honours) Advertising degree provides in-depth knowledge of the advertising field as well as an introduction to marketing-related areas. Students will learn how to incorporate a variety of communication tools into an effective communication strategy. This programme aims to produce professionals with cutting-edge knowledge in the field who can play active roles in shaping and developing the advertising industry on a national and global level.

Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. Students also receive a solid foundation in design and participate in an industrial training programme in advertising agencies or marketing/communication divisions of large corporations.

Curriculum

Year 1

• Creative Thinking
   
• Design for Media 
• Design Fundamentals
• Elective II 
• English for Mass Communication
• Introduction to Advertising 
• Introduction to Mass Communication
• Introduction to Social Media Strategy
• Media Planning
• Media Publication
• MPU1*
• Multimedia Content Production I
• Photography in Commercial Design
• Sun Zi's Art of War and Business Strategies
• Typography in Advertising

Year 2

• 3D Computer Animation
   
• Advertising Client Management
• Advertising Copy Writing
• Advertising Creative Strategy
• Advertising Research Methods
• Co-Curriculum 
• Communication Theories
• Design Research
• Digital Advertising
• Media Law and Ethics
• National Language/Other Languages 
• Public Speaking 
• Web Page Design

Year 3

• Advertising and Society
   
• Design Campaign
• Digital Communication Technology
• Elective I
• Industrial Training 
• MPU1**
• MPU3

Elective I (Choose 1 course)

• Computer Systems and Applications 
   
• Fundamentals of Digital Media Technology
• Introduction to Internet of Things and Its Applications

Elective 1 (Choose 1 course)

• Positive Psychology 
   
• Consumer Behaviour

MPU1** (Choose 1 course)

Falsafah dan Isu Semasa - For Local Students

​Bahasa Melayu Komunikasi 2 - For International Students

MPU1** (Choose 1 course)

Penghayatan Etika dan Peradaban - For Local Students

​Philosophy and Current Issues - For International Students​
 

MPU3 (Choose 1 course)

• Culture and Communication 
   
• Development Trends in Malaysia 
• Introduction to Political Science 
• Introduction to Sociology

National Language/Other Language (Choose 1 course)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
   
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

Co-curriculum (Choose 1 course)

• Art, Craft, and Design
   
• Arts and Cultural Performance
• Business Plan Writing and Preparation
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
• Language, Culture and Social Study Aboard
• Leadership and Teambuilding
• Managing Personal Finance
• Music Performance
• Management of Sports Activity
• Oral Communication
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
• Work Ethics and EQ

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Media Planner
   
• Client Services Manager
   
• Brand Manager
   
• Market Researcher
   
• Creative Strategy Planner
   
• Art Director
   
• Copywriter
• Professional Photographer
   
• Visualizer or Illustrator
   
• Graphic Designer

Study Abroad Pathway

No