Master of Strategic Communication

MQA/PSA 13064 (N/321/7/0236)11/26 (MQA/PSA 13064)

Course Information

Mode: Onsite
Duration: Full Time : Min 1 year - Max 4 years Part Time: Min 2 years - Max 6 years
Intakes:

January, May & September

Campus: Kampar Campus
Type: Flexible Full-time/Part-time Mode
Conducted in Malaysia: Yes
Level of Study: Masters Degree Level
Faculty: Faculty of Arts and Social Science
Exam Body: UTAR
Fees: RM19,420.00 ~ RM20,330.00 / RM31,600.00 (international)
Format: By Coursework Mode

Course Overview

UTAR’s Master of Strategic Communication is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. This thinking requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism and marketing techniques. As the world of communications is not slowing down, your career should not also. Therefore, join us at UTAR with our Master of Strategic Communication as we empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learned to business, government, politics, social justice, entertainment and health among others

Curriculum

Programme Structure 

  • STRATEGIC COMMUNICATION RESEARCH METHODS - 4 Credit
  • AUDIENCE ANALYSIS - 3 Credit
     
  • CRISIS COMMUNICATION  - 3 Credit
     
  • ADVANCED MEDIA AND COMMUNICATION THEORY  - 3 Credit 
  • STRATEGIC COMMUNICATION - 3 Credit
     
  • MEDIA LAW, ETHICS AND REGULATIONS - 3 Credit
     
  • CAMPAIGN DESIGN & IMPLEMENTATION - 3 Credit   
     
  • STRATEGIC MEDIA MANAGEMENT - 3 Credit   
  • STRATEGIC ADVERTISING MANAGEMENT - 3 Credit   
     
  • CAPSTONE PROJECT - 6 Credit
     

ELECTIVE Group* I Choose one 
 

  • CORPORATE MANAGEMENT & STRATEGY  - 3 Credit
  • MARKETING MANAGEMENT  - 3 Credit

ELECTIVE Group* II  Choose One  
 

  • INTERACTIVE ADVERTISING  - 3 Credit
  • MULTIMEDIA CONTENT CREATION - 3 Credit

*Course offering is subject to availabilit

Entry Requirements

(1) A Bachelor’s Degree in the field or related fields with CGPA of 2.75 and above or equivalent as approved by the Senate; or 
(2) A Bachelor’s Degree in the field or related fields with CGPA of 2.00 and above but less than CGPA of 2.75, or equivalent as approved by the Senate subject to rigorous internal assessment.
(3) Candidates without a Bachelor’s degree in the related fields or relevant working experience must undergo appropriate prerequisite courses determined by UTAR and meet the minimum CGPA set out in (1) to (2).
- IELTS : 6.0  (CEFR  Level B1) or its equivalent
** UTAR welcomes applicant who does not possess entry qualification as the above. Alternatively potential applicant can apply to our programme by using APEL

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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马来西亚的高等教育机会