Bachelor of Communication (Honours) Broadcasting

Course Overview

UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena. 

The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions. 

This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry's current and future demands. 

Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability. 

Curriculum

Year 1

• Advertising Copywriting 
• Co-Curriculum 
• Communicative English 
• Digital Media and Society​
   
• Elective I 
• Elective II 
• Fundamentals of Imagery and Composition 
• Introduction to Advertising 
• Introduction to Broadcasting 
• MPU1* 
• Multimedia Design and Applications 
• National Language/Other Language 
• Public Speaking 
• Radio Broadcasting​
   
• Sun Zi's Art of War and Business Strategies 
•  

Year 2

• Approaches to Communication Research 
• Communication Law 
• Creative Strategy for Advertising 
• Digital Audio Production 
• English for Mass Communication 
• Malaysian Media and Culture 
• Media and Communication Theories 
• Media Planning 
• MPU1** 
• Screenplay and Scriptwriting​
   
• Television Production I 
• Transmedia Studies​
• Video Editing​
   
•  

Year 3

• Broadcast Journalism 
• Elective III​
   
• Ethics in Media Communication 
• Final Project​
   
• Industrial Training 
• New Media and Communication 
• Television Production II

Elective I - Choose 1 course(s)

• Creative Writing Skills 
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary
•  

• Elective II - Choose 1 course(s)

  • Creative Thinking and Idea Generation
     
  • Cross-cultural Management
     
  • Digital Transformation and E-Commerce
     
  • Film Studies 
  • Fundamentals of Psychology 
  • Malaysia: Cultural and Religious Practices 
  • Sociology in Malaysian Context
     
  •  

• Elective III - Choose 1 course

  • Audience and Reception Studies
  • Communication in Interpersonal Relationships 
  • Understanding Politics: State, Nation and Government
     

  •  

National Language/Other Language - Choose 1 course(s)
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to French
• Introduction to Japanese
   
• Introduction to Korean

• MPU1* - Choose 1 course(s)

  • Falsafah dan Isu Semasa - For Local Students 
  • Bahasa Melayu Komunikasi 2 - For International Students 
  •  

  MPU1** - Choose 1 course(s)

  • Philosophy and Current Issues - For International Students 
  • Penghayatan Etika dan Peradaban  - For Local Students 

   

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
   
• Critical Thinking, Creative Thinking and Problem Solving
   
• Language, Culture and Social Study Aboard
• Managing Personal Finance
   
• Music Performance
   
• Social Entrepreneurship Project
   
• Study Soft Skills and/or Life Skills Abroad
   
• Team Work and Collaborative Project
• Work Ethics and EQ
   
• 
   

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Audio Engineer
   
• Broadcast Technician
   
• Copywriter
   
• Programme Director
   
• Producer
   
• Scriptwriter
• Social Media Content Producer
   
• Studio Manager
   
• Video Editor