Bachelor of Media and Creative Studies (Honours)

Course Overview

This unique programme integrates two important fields of study, namely Creative Studies and Media. Hence, students of this course will be trained to be versatile and diverse in their ability to apply their talents and technical expertise to the production and management of creative content on various media platforms. 

Throughout the programme, the students will be provided with an extremely broad and diverse foundation in media studies, reinforcing their critical understanding of various mass media platforms such as Advertising, Broadcasting, Design, Journalism, Mass Communications, as well as the relevant proficiency to engage and create content for these various media. 

Graduates of this programme will be equipped with the necessary expertise to develop strategic media plans, comply with current ethics and best practices in the field, and fundamental entrepreneurship skills to enhance their marketability and monetising abilities in the industry. 

This programme provides holistic learning progression with a strong theoretical grounding, sound technical training, and crucial real-world industrial placement opportunities, making Media and Creative Studies graduates truly industry versatile. 

Curriculum

Year 1

• Advertising Copywriting 
• Advertising Design
• Co-Curriculum 
• Communicative English 
• Creative Thinking and Idea Generation 
• Creative Writing 
• Design Studio 
• Elective I 
• Fundamentals of Public Relations 
• Introduction to Advertising 
• Introduction to Broadcasting 
• Introduction to Journalism 
• MPU1* 
• National Language/Other Language 
• Radio Broadcasting 
• Sun Zi's Art of War and Business Strategies 

Year 2

• Approaches to Communication Research 
• Basic Video Production 
• Communication Law 
• Creative Strategy for Advertising 
• Digital Transformation and E-Commerce​
   
• Elective II 
• Interactive Multimedia I 
• Interactive Multimedia II 
• Interactive Reporting​
• Media and Communication Theories 
• Media Planning 
• New Media and Communication 
• Online Visual Strategy​
   
• Screenplay and Scriptwriting

Year 3

• Entreprenuership​
   
• Ethics in Media Communication 
• Final Project
• Industrial Training 
• Media Project 
• MPU1** 
• Politics and Media

Elective I - Choose 1 course(s)

• English for Business 
• Marketing and Media 
• Public Speaking 
•  

• Elective II - Choose 1 course(s)

  •  
    • Communication in Interpersonal Relationships 
    • Fundamentals of Psychology 
    • Social Media Strategy for Business
  •  

• Elective III - Choose 1 course(s)

  • Audience & Reception Studies
  •  
  • Entrepreneurship

  •  

MPU 1* - Choose 1 course

• Falsafah dan Isu Semasa - For Local Students
• Bahasa Melayu Komunikasi 2 - For International Students 

MPU 1** - Choose 1 course

• Philosophy and Current Issues - For International Students 
• Penghayatan Etika dan Peradaban  - For Local Students 

National Language/Other Languages - Choose 1 course(s)
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
   
• Introduction to Japanese
   
• Introduction to Korean
   
• Introduction to Tamil Language
   
• Introduction to Thai Language

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
   
• Language, Culture and Social Study Aboard
   
• Social Entrepreneurship Project
   
• Study Soft Skills and/or Life Skills Abroad
   
• Team Work and Collaborative Project

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Advertising Executive 
• Broadcast Journalist 
• Copywriter 
• Media Planner 
• Print Journalist 
• Producer 
• Scriptwriter 
• Social Media Content Producer 
• Web Journalist