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Bachelor of Management (Marketing) (Hons)

Course Information

Mode: Onsite
Duration: 8 Sem
Type: Flexible Full-time/Part-time Mode
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Management
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: 550/sem / USD11430/Course (international)
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Course Overview

Curriculum

Year 1 

SEMESTER 1 SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 1013 Prinsip Pemasaran
Principles of Marketing		 3 SHAD 1033 Prinsip Pengurusan
Principles of Management		 3
SHAD 1013 Pengantar Mikroekonomi
Principles of Microeconomics		 3 SHAD 1053 Pengantar Makroekonomi Principles of Macroeconomics 3
SHAF 1023 Rekabentuk dan Kreativiti dalam Pemasaran
Design and Creativity in Marketing		 3 SHAD 1063 Statistik I
Statistics I		 3
SHAD 1023 Matematik Perniagaan
Business Mathematics		 3 SHAF 1033 Sistem Maklumat Pemasaran I
Marketing Information System I		 3
SHAC 1023 Perakaunan Kewangan
Financial Accounting		 3 UHAS 1172/
UHAS 1162		 Dinamika Malaysia Malaysia
Dynamic / Arts, Customs and Beliefs of Malaysian		 2
UKQX 1xx1 Ko-Kurikulum
Co-Curriculum		 1 ULAB 1122 Academic English Skills 2
Total Credits 16 Total Credits 16

 

Year 2 

 
SEMESTER 1 SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 2103 Gelagat Pengguna
Consumer Behavior		 3 SHAD 2053 Pengenalan Pengurusan Operasi
Introduction to Operation Management		 3
SHAD 2013 Keusahawanan
Entrepreneurship		 3 SHAF 2023 Integrasi Komunikasi Pemasaran
Integrated Marketing Communication		 3
SHAD 2023 Pengurusan Sumber Manusia
Human Resource Management		 3 SHAF 2033 Sistem Maklumat Pemasaran II
Marketing Information Systems II		 3
SHAD 2033 Statistik II
Statistics II		 3 SHAD 2043 Pengurusan Kewangan
Financial Management Advanced		 3
UICI 1012 Tamadun Islam dan Tamadun Asia
Islamic and Asian Civilization		 2 ULAB 2122 Academic English Skills 2
UKQX 1xx1 Ko-Kurikulum
Co-Curriculum		 1 Uxxx xxx2 Elektif Umum (Keusahawanan)
General Elective (Entrepreneurship)		 2
Uxxx xxx2 Elektif Umum (Pembangunan Insaniah / Globalisasi)
General Elective (Human Development / Globalization)		 2 Uxxx xxx2 Elektif Umum (Inovasi & Kreativiti)
General Elective (Innovation & Creativity)		 2
Total Credits 17 Total Credits 18

 

Year 3

 
SEMESTER 1 SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 3013 Penyelidikan Pemasaran
Marketing Research		 3 SHAF 3032 Projek Sarjana Muda (Cadangan)
Undergraduate Project (Proposal)		 2
SHAF 3023 Elektronik Pemasaran
Electronic Marketing		 3 ULAB 3162 English for Professional Purposes 2
SHAC 2013 Perakaunan Kos
Cost Accounting		 3 SHAF 3043 Pemasaran Untuk Produk Inovasi
Marketing For Innovative Products		 3
SHAD 3013 Undang-undang Komersil
Commercial Law		 3 SHAF 3xx3 Elektif I
Elective I		 3
SCSD 4823 Sistem Pengurusan Pengetahuan
Knowledge Management System		 3 SHAF 3xx3 Elektif II
Elective II		 3
UICI 2022 Sains, Teknologi dan Manusia
Science, Technology and Mankind		 2 SHAF 3xx3 Elektif III
Elective III		 3
Total Credits 17 Total Credits 16

 

Year 4

 
SEMESTER 1 SEMESTER 2
Code Subject Credit Code Subject Credit
SHAF 4014 Projek Sarjana Muda (Penulisan)
Undergraduate Project (Writing)		 4 SHAF 4044 Latihan Industri (Laporan)
Industrial Training (Report)		 4
SHAF 4023 Pengurusan Hubungan Pelanggan
Customer Relationship Management		 3 SHAF 4058 Latihan Industri (Praktikal)
Industrial Training (Practical)		 8
SHAF 4033 Pemasaran Strategik
Strategic Marketing		 3      
SHAF 4xx3 Elektif IV
Elective IV		 3      
SHAF 4xx3 Elektif V
Elective V		 3      
Total Credits 16 Total Credits 12
TOTAL CREDITS 128

Entry Requirements

GENERAL UNIVERSITY REQUIREMENTS

  1. Good pass in Sijil Pelajaran Malaysia (SPM) or its equivalent.
  2. Passed Bahasa Melayu/Bahasa Malaysia with credit at the SPM level or its equivalent or passed Bahasa Melayu/Bahasa Malaysia July paper with credit.
  3. Passed the STPM examination, obtaining at least: -
    a. Grade C (NGMP 2.00) in the General Studies subject;
    and
    b. Grade C (NGMP 2.00) in TWO (2) other subjects.
  4. Obtained at least Band 1 at the Malaysian University English Test (MUET).

As well as

SPECIFIC REQUIREMENTS OF THE PROGRAMME

Pass with at least a Grade B (NGMP 3.00) in any one (1) of the following subjects :

  • Mathematic S / Mathematic T / Economy / Accounting / Business Studies / Physics / Computing 

   and

any one (1) other subject.

   and

Obtained at least credit in a mathematics subject at the SPM.

Career Prospects

Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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