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HELP University

BACKGROUND OF UNIVERSITY

Since its founding in 1986 to provide affordable quality educational opportunities for Malaysians, HELP University College has developed into a leading institution of higher learning in Malaysia with a firmly established international reputation among universities, research organisations, scholars, business and corporate leaders, and governments in the Asia Pacific, Europe and North America.

It offers a wide and diverse range of programmes covering business, law, management, economics, IT, social sciences and the humanities at undergraduate and graduate levels. It has also assumed a leading role in research and development in certain disciplines and subject areas.

By upholding rigorous standards and setting benchmarks in many areas, HELP has achieved many successes and won plaudits and respect from many quarters, at home and abroad, making it a preferred partner in many crucial areas of endeavour and cooperation.

The quality of education imparted by HELP ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers, they also rapidly assume leadership roles and positions.

The conferment of university status by the government in 2004 is tacit recognition of HELP’s distinguished achievements and provides a fillip to further excellence and quality. We are now poised to play our role as an intellectual leader and a great centre of learning and tertiary education.

VISION, MISSION AND PHILOSOPHY

Vision
To help every one succeed in life and live a life of significance through education.

Mission

  • To be a university college with a strong culture of quality and leadership that focuses on sound academic standards, continuous improvement, and the talent development of students and staff.
  • To offer them a learning experience that enhances their career development, lifetime values and personal fulfillment.
  • To share our success with the stakeholders and community we serve.

Corporate Philosophy

The educational and corporate philosophy of HELP University College is:

  • Pride of Achievement
  • Sharing Success
  • The Courage to Be
  • To Be Compassionate
  • To Be Significant

ELM Graduate School

ELM stands for entrepreneurship, leadership and management (elm). It reflects our understanding of the multifaceted role of both individuals and organisations that at any one time the trinity role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM Graduate School (ELM) boasts a strong and fine tradition of reliably delivering successful postgraduate business and management programs for more than 20 years.  Marked by innovative ideas, creative thinking and flexibility in adapting to the challenging and rapidly changing demands of industry, its postgraduate programs comprises critical thinking skills and competency training, endowing graduates with a good blend of functional competencies and interpersonal skills that will immediately add value to themselves and the organizations they engage with.

Grounded on the wisdom and expertise of nearly two decades in providing education in business, finance, economics, IT and accounting, ELM is marked by innovative ideas, creative thinking and flexibility in adapting to the challenging and rapidly changing business environment. Its master’s programmes endow graduates with a unique blend of functional competencies and interpersonal skills that will immediately add value to their organisations. Industry, top-ranked corporations and distinguished alumni contribute to the design of curricula that advance the graduates’ careers and help achieve the objectives of their organisations. Consequently, our master’s graduates are immediately productive to their organisations, their communications and the world.

ELM is spearheading the growth of graduate education in HELP and contributing to the development of HELP as a fully-fledged university generally. It hosts a number of centres: Government and International Relations; Finance and Economics; Executive Education; Applied Psychology, etc., all of which will provide the impetus for advanced teaching and research in these fields.

Courses offered by ELM are:

  • Doctor of Business Administration (DBA)
  • Doctor of Philosophy (PhD)
  • Master of Philosophy
  • Master in Business Administration
  • Master in Entrepreneurship
  • Master of Executive Management
  • Master of Project Management
  • Master of Managerial Psychology
  • Master in Counselling
  • Master of Education in Teaching English as Second Language
  • Master of Clinical Psychology
  • Master of Managerial Psychology
  • Master of Applied Psychology in Coaching
  • Master of Accountancy and Finance
  • Master of Corporate Governance
  • Master of Science in Economic Crime Management
  • Graduate Certificate in Accounting

The ELM Framework

ELM stands for entrepreneurship, leadership and management (elm). It reflects our understanding of the multifaceted role of both individuals and organisations that at any one time the trinity role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM schema integrates the role of mindset transformation with process competency development for the three vectors of elm. We term this the mindset based competency approach to understand and use elm in strategic business thinking and operational management. The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. The ELM Framework (right) synthesizes relevant theoretical constructs and integrates them into a practical system of decision making process concerning elm. It is a useful tool to facilitating thinking out the right business model and strategy execution. The ELM Framework starts with the end: that is, it is outcome based rather than problem based. VOW is the final goal. It comprises values, opportunities and wealth. Wealth in Chinese is cai, which has two meanings in written form: knowledge and material wealth. VOW can be defined in whatever way one wants to. But they must be worthy of our talents, reflective of the ethics of our personal life, and society or other centered.

What is crucial is that elm is the powerful driving force of the mindsets (CAAAC). CAAAC stands for the Contemplative, Analytic, Adaptive and Actualization and Consequential Mindsets. These specific mindsets must be interpreted as the transformative growth mindset, and not just any mindset change. The growth mindset grows the competencies of each of the elm to a higher level in order to lead every growth phase of a business.

Thus, for entrepreneurship CAAAC helps to develop competencies to focus on the 4 As and 4 Ss: from ideation to actualization and beyond. For leadership, CAAAC focuses on competencies for personal leadership mastery to alliance leadership. For management, it focuses on developing higher order competencies for global business and mega projects.

The mindset based competencies thus facilitate strategic decision making . What matters in business is that over time the leadership of the organization would innovate expansion (growth), differentiation and internationalization (I-EDI). We use the verb ‘innovate’ rather than the noun ‘innovation’ as it reflects a conscious choice to act to improve. With I-EDI we thus define our Direction and our Destiny, which is governed by VOW.

The ELM Framework is comprehensive and embracing, and it allows for any particular business model to be fitted in. It recognises that the phenomenon of elm is emergent, relational and contextual. ELM is a conceptual framework that is underpinned by an iterative process of systems thinking, reflection and reframing. It is thus a universal tool as it provides a guidance system for interactions, interrelationships and interdependencies. It helps to redefine and reframe the logic system of ideation, managing and leading. Besides being a conceptual framework it is also a model of modus operandi.

To the entrepreneur, ELM provides the mindset based competencies for entrepreneurial foresight and resourcefulness capability. To the leader, ELM provides the mindset based competencies for visionary leadership and global business perspective. To the manager, ELM provides the mindset based competency for business intelligence and strategic sustainability. The ELM framework is a paradigm change in that it moves away from the problem based mindset to the outcome based mindset and the growth mindset.

The ELM approach is used in our teaching and learning both in the ELM Graduate School and in the undergraduate business courses.ELM is also the spirit in the culture of the HELP Group. This is the multi perspective lens that we use to identify, respond and adapt to the new world of business.

 

Address :
HELP University
HELP Graduate School
BZ-2 Pusat Bandar Damansara
50490 Kuala Lumpur
Wilayah Persekutuan
Tel : +603 2094 2000
Fax : +603 2095 7100
Email : Click here to email
Website : http://www.help.edu.my
Contact Person :
Dr Yap Kim Len
(Dean)

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Courses Available

For detailed listing of the courses available, click here.

  • Accounting & Finance
  • Social Sciences
  • Business Management & Administration
  • Social Services