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Bachelor of Marketing with Honours

Offered by: Open University Malaysia (OUM)
Exam BodyInternal Degree, Malaysia
Course Duration4 Yrs 8 Mths
Part Time/Full TimePart Time studies/Weekend classes
FacultyOUM Business School
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

The general objective of the Bachelor of Marketing (BM) programme is to produce graduates that would satisfy the country’s demand for a qualified and trained workforce with marketing knowledge and skills at sub-professional level. The programme is planned to develop in students the ability to effectively manage a wide range of local and international marketing issues and challenges using appropriate marketing concepts, tools and skills.

The programme is to develop students’ knowledge, skills, capabilities and attitudes in marketing issues and concepts. It is also designed to advance the qualifications needed to increase their income and marketability in today’s job market.



MPU Courses
Subject Name Credit Hours
Tamadun Islam Dan Asia 3
Hubungan Etnik 3
Entrepreneurship 3
Health & Wellness 3


Note: * Module is prepared in Bahasa Malaysia.


University Courses
Subject Name Credit Hours
Learning Skills For Open Distance Learners 3
English For written Communication 3
English For Oral Communication 3
English For Workplace Communication 3
Professional Ethics 3


Basic Courses
Subject Name Credit Hours
Principles Of Management 3
Introduction To Communication 3
Thinking Skills And Problem Solving 3
Basic Concept Of Information Technology 3


Core Courses
Subject Name Credit Hours
Human Resource Management 3
Marketing Management I 3
Promotion Management 3
Operation Management 3
Strategic Management 3
Financial Management I 3
Research Methology 3
Retail Management 3
Cross Cultural Management 3
Strategic Supply Chain Management 3
Sales & Sales Management 3
Business Law 3
Integrated Marketing Communication 3
Management Information System 3
New Product Development 3
Strategic Marketing 3
Servicec Marketing 3
Relationship Marketing 3
Green Marketing 3
Internet Marketing & E-Marketing 3
International Marketing 3
Consumer Behaviour 3
Principles Of Microeconomics 3
Elementary Statistics 3
Financial Accounting 3
Brand Management 3
Mathematics For Management 3
Entry Requirements

Normal Entry

Passed SPM or equivalent with 2 credits; AND
Passed STPM or equivalent with at least 2 principals; OR
Passed a recognized Diploma; OR
Passed a recognized Matriculation Certificate.


APEL Admission

More than 21 years of age on 1 January in the year of application; AND
Relevant work experience / prior experiential learning; AND
Pass the APEL Assessment (Aptitude Test & Portfolio) conducted by OUM

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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