Bachelor of Marketing with Honours
Offered by: Open University Malaysia (OUM)
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||4 Yrs 8 Mths|
|Part Time/Full Time||Part Time studies/Weekend classes|
|Faculty||OUM Business School|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Marketing & Sales|
The general objective of the Bachelor of Marketing (BM) programme is to produce graduates that would satisfy the country’s demand for a qualified and trained workforce with marketing knowledge and skills at sub-professional level. The programme is planned to develop in students the ability to effectively manage a wide range of local and international marketing issues and challenges using appropriate marketing concepts, tools and skills.
The programme is to develop students’ knowledge, skills, capabilities and attitudes in marketing issues and concepts. It is also designed to advance the qualifications needed to increase their income and marketability in today’s job market.
Note: * Module is prepared in Bahasa Malaysia.
Passed SPM or equivalent with 2 credits; AND
More than 21 years of age on 1 January in the year of application; AND
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.