Bachelor of Arts (Hons) Visual Communication Design

MQA/FA1097

Course Information

Mode: Onsite
Duration: 3 Yrs
Campus: SEGi University Kota Damansara
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Creative Arts & Design
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: Refer to the Univ. / Refer to the Univ. (international)

Course Overview

The Bachelor of Arts (Hons) Visual Communication Design programme equips you with the knowledge, critical thinking, creative approaches, and technical skills to pursue a promising career in the creative design industry.

This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to-date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging, and visualisation.

Curriculum

Year 1 Year 2 Year 3
  • Software Application for Design
  • Design Principles
  • History of Art and Design
  • Still Life Painting
  • Illustration
  • Typography Design
  • Introduction to Photography
  • Basic Graphic Design
  • Digital Layout
  • Packaging Design
  • Creative Thinking
  • Basic Animation
  • Colour Photography
  • Print and Editorial Design
  • Web Publishing
  • Advertising Media Strategy
  • Marketing and Purchasing Consumer Behaviour
  • Environmental Design
  • Branding and Corporate Identity
  • Moving Image
  • Discourse
  • Advanced Packaging Design
  • Advertising & Promotional Photography
  • Book Project
  • Digital Imaging
  • Art Direction
  • Copywriting
  • Entrepreneurship
  • Professional Practice
  • Internship Practice
  • Portfolio Preparation and Final Project
  • Dissertation

Matapelajaran Umum (MPU)

  • Effective Listening/Bahasa Kebangsaan A
  • Hubungan Etnik/Malaysian Studies 3
  • Pengurusan Ko-kurikulum
  • TITAS/BMK 2
  • Personal Health Management

Entry Requirements

  • STPM – min. of Grade C (GP 2.00) in any two (2) subjects
  • Unified Examination Certificate (UEC) with at least 5Bs
  • Matriculation/Foundation or equivalent
  • Diploma – (Level 4, MQF) min. CGPA of 2.00
  • Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval (Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme)
  • DKM / DLKM / DVM – min. CGPA of 2.00 and two (2) years working experience in a related discipline
  • Other equivalent qualifications recognised by the Malaysia Government.
  • Pass an interview OR submission of portfolio determined by the HEP
  • MUET Band 3

Career Prospects

Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, Copywriter, Account Planner, and Strategic Planner.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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