Bachelor of Mass Communication (Hons) (Dual-award)
Offered by: SEGi University
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|Exam Body||Dual-award Degree from SEGi University and University of St Mark and St John, UK|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees||Refer to the Univ.|
|Fees (International Student)||Refer to the Univ.|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to a large audience.
This programme prepares you with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. You will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the advertising industry.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.