Course Details
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Bachelor of Business Administration (Hons)

Offered by: Asia e University (AeU)
Exam BodyInternal Degree, Malaysia
Course Duration4 Yrs 4 Months
Part Time/Full TimePart Time
FeesRefer to Univ.
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Credit Hours48
Mode of StudyFully Online / Blended Learning
Course Description
The programme is designed to provide students with the knowledge, skills and competencies required to excel as managers and executives in the challenging world of business administration and management.
This programme is not only about learning best practices and transferable skills in business. It is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most appreciated at the global workplace.

The programme is designed for maximum flexibility and we find it crucially important to expose students with business from a global perspective.

Core Subjects

  • Principles of Management
  • Business Mathematics
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Business Statistics
  • Microeconomics
  • Introduction to Finance
  • Human Resources Management
  • Macroeconomics
  • Organisational Behaviour
  • Operations Management
  • Business Law
  • Management Information System
  • International Business
  • Business Research Method
  • Strategic Management

Concentration Subjects

Choose one(1) only

  1. Marketing and E-Commerce
  • Marketing Management
  • Integrated Marketing Communication
  • Customer Relationship Management
  • Internet Marketing
  • Advertising and Direct Marketing
  • Consumer Behaviour
  • International Marketing
  • Introduction to E-Commerce
  • Intermediate to E-Commerce
  • E-Advertising
  1. Accounting and Finance
  • Islamic Financial System
  • Cost Accounting
  • Corporate Finance
  • Investment Analysis
  • Financial Accounting and Reporting
  • Management Accounting
  • Auditing
  • Principles of Taxation
  • Financial Markets and Institutions
  • International Finance
  1. Business Information System*
  • Fundamental Concepts of ICT
  • Ethics and Law in ICT
  • Information Systems Analysis and Design
  • The Internet and World Wide Web (WWW)
  • Data Warehousing
  • Decision Support Systems
  • Accounting Information System
  • IS Audit and Control
  • IS Strategic Planning
  • IS Project Management

* Will be offered subject to availability

Elective Subjects

Choose four(4) only

  • Service Quality Management
  • Business Communication
  • Event Management
  • Record Management
  • Project Management
  • Industrial Training or Project Paper

General Subjects

Applicable to Malaysian Students only

  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project

Applicable to International Students (in Malaysia)

  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project
  • Malaysian Studies 3
  • Malay Language for Communication 2

Applicable to International Students (Abroad)

  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project
  • Fundamental of English Grammar
  • The Web Economy

University Compulsory Subjects

  • Information Literacy and Research Skills 2
  • Entrepreneurship in Asia
  • Asian Studies
Entry Requirements

For Malaysian and International Students:

Regular Entry

  • STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
  • STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
  • A Diploma / Advanced Diploma OR equivalent qualifications; OR
  • A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
  • UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR
  • Other recognised equivalent qualifications

For Malaysian students only:

Flexible Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

  • Minimum 21 years of age.
  • Possess relevant working experience.

Minimum English Language Requirements for International Students:

  • Minimum score of 5.5 for IELTS; OR
  • Other recognised equivalent qualification.

* The above entry requirements serve as a guideline. Applicants are responsible to verify the requirements by contacting the University’s Admission Unit.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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