This programme focuses on a broad spectrum of mass communication areas which include journalism, public relations, advertising, broadcasting and media design. It will also serves as the catalyst to further develop leadership, critical thinking and communication skills, which are very in today's world. Students will be exposed to both the practical and conceptual skills in mass communication, which will enable them to excel in all areas related to the field.
Courses Offered
Radio Production | Consumer Behavior |
Human, Society and Culture | Digital Photography |
Introduction to Mass Communication | Fundamentals of Basic Design & Typography |
Media Planning | Electronic Media |
Basic Journalism | Introduction to Sociology |
Principles of Advertising | Global Communication |
Public Speaking | English for Written Communication |
Copy Writing | English for Oral Communication |
Communication Law & Ethics | Entrepreneurship |
Information Technology & Application | Professional Ethics |
News Writing & Reporting | Mandarin / Arabic Language |
Creative Advertising | Co-curriculum I,II & III |
Editing for Print & Electronic Publications | Communication Project |
Human, Society & Culture |
MQA Courses
Assessment
Student's overall marks will be graded based on the total coursework (assignments, presentations, tests & quizzes) and examination components.
SPM/SPMV/STAM/UEC/SKM (Level 3) or O-Level:
Pass with minimum 3 credits including English.