Diploma in Public Relations

Course Overview

In every organisation, there will be a need to communicate with the media, employees and the general public. These include private corporations, government and nonprofit agencies, all of whom rely on trained public relations professionals to help build a positive relationship with the public and stakeholders. This programme provides a channel for students to learn about technical expertise, planning, strategising and management that will help them to succeed and advance in their careers.

Curriculum

Key Subjects

• Drama & Role-Play in English
• Basic Academic Reading & Writing
• Introduction to Communication Studies
• Public Relations
• PC Competency
• Reading, Vocabulary & Grammar I & II
• Introduction to Human Communication
• Effective Speaking
• Introduction to Marketing Communication
• Public Relations Concept & Techniques
• Media Relations
• Graphic Layout and Design
• Principles of Advertising
• Community and Government Relations
• Public Relations Writing
• Academic Reading & Writing
• Media & Psychology
• New Media Technologies for Public Relations
• Essential Business Communication Skills
• Law and Ethics in Public Relations
• Media Planning and Strategy
• Event Management
• Contemporary Business
• PR Case Studies
• Issues & Crisis Management
• Special Topics in Public Relations
• Project

Entry Requirements

Career Prospects

Graduates can find employment in the Marketing and Public Relations sectors as a public relations executive, corporate/marketing communications executive, media relations or community relations executive, media planner, event coordinator, government relations and public affairs officer, writer, journalist, newscaster and other career opportunities that require a firm grounding in the principles and practices of public relations.