Diploma in E-Marketing

Course Overview

Curriculum

• Financial Accounting I
• Microeconomics
• Quantitative Studies
• Introduction to Business
• Financial Accounting II
• IT Fundamentals and Applications
• Macroeconomics
• Fundamentals of Marketing
• Introduction to E-Commerce
• Web Page Design
• Basic Management Principles
• Fundamentals of Selling
• IS for Marketing & Management
• IT Applications for Marketing
• Consumer Behaviour
• Fundamentals of Finance
• Business & Cyber Law
• Marketing Research
• Web Design for Marketing
• International Marketing
• Ethics for Business
• Marketing Strategies for E-Commerce
• Setting Up An Online Business
• Entrepreneurship

Compulsory Courses:

English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

1. SPM - 3 Credits in the relevant subjects
3. O Level - 3 Grade C in the relevant subjects
4. UEC - 3 Grade B in the relevant subjects
5. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

1. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
2. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:

1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Higher Education latest requirements.

Career Prospects

Graduates can seek employment in almost every sector of a e-business such as:

• Tourism
• Hospitality
• Electrical and Electronics
• Information Technology
• Communications
• Media
• Banking and Finance
• Education
• Insurance
• Travel
• Entertainment
• Advertising and Promotion
• Market Research
• Consumer Services
• Retail at the Sub-professional Level & etc

Study Abroad Pathway