Course Information

Mode: Onsite

Duration: 6 semesters + internship

Intakes:

Jan, June, Sept

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Diploma Level

Field of Study: Hospitality & Tourism

Fees: 33000/Course / 39000/Course (international)

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Course Overview

This programme is specially designed to prepare students for actual event operations with relevant knowledge, elements and attributes of an event planner incorporated with the knowledge of the arts. This programme emphasizes application of the knowledge learnt from real-world context to create and develop events from ideas that will suit market needs and train future professionals in the event industry. Through this programme, students are exposed to different areas of event management and activities imbued in the wide range of conventional and experimental practices. Students are trained to have the acumen of an event planner and develop strong foundation of problem solving skills, analytical skills and interpersonal skills through the mix of practical and theory subjects.

Curriculum

Year 1

Semester 1

Introduction to Event Industry
Introduction to Business Events
Arts Management
English
Malaysian Studies 2 or Bahasa Melayu Komunikasi 1

Semester 2

Basic Advertising and Marketing
Conventional Sales Management
Event Protocols and Ethics
Photography for Events
Event Facilities Management
Writing Skills or Bahasa Kebangsaan A

Year 2

Semester 3

Communication Ethics
Promotional Design
Accounting
Customer Relationship Management
Event Planning and Operation 1

Semester 4

Project Paper
Management Skills and Application
Crowd Safety Management
Event Planning and Operation 2
Business Negotiations in Events

Year 3

Semester 5

Laws and Legislations in Events
Human Resource Management for Events
Exhibition and Trade Shows
Hospitality Management

Semester 6

Entrepreneurship
Professional Business Practice
Integrated Marketing Communication for Events
Event Production

Industrial Training

Entry Requirements

SPM with minimum 3 credits in any subjects and passes in Bahasa Malaysia and Sejarah; or

Any other equivalent qualification recognized by the Malaysian government.

Career Prospects

Event Director
Conference and Show Producers
Trade Show / Exhibition Producers
Road Show Producers
Promotion and Event Executives

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Tel/Fax: +603-7880 3837
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Diploma in Event Management