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Diploma in Event Management

Offered by: Malaysian Institute of Art (MIA)
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Course Duration6 semesters + internship
Part Time/Full TimeFull Time
Fees33000/Course
Fees (International Student)39000/Course
Conducted entirely in MalaysiaYes
Level of StudyDiploma Level
Field of StudyHospitality & Tourism
Course Description

This programme is specially designed to prepare students for actual event operations with relevant knowledge, elements and attributes of an event planner incorporated with the knowledge of the arts. This programme emphasizes application of the knowledge learnt from real-world context to create and develop events from ideas that will suit market needs and train future professionals in the event industry. Through this programme, students are exposed to different areas of event management and activities imbued in the wide range of conventional and experimental practices. Students are trained to have the acumen of an event planner and develop strong foundation of problem solving skills, analytical skills and interpersonal skills through the mix of practical and theory subjects. 

 
Curriculum

Year 1

Semester 1

  • Introduction to Event Industry
  • Introduction to Business Events
  • Arts Management
  • English
  • Malaysian Studies 2 or Bahasa Melayu Komunikasi 1

Semester 2

  • Basic Advertising and Marketing
  • Conventional Sales Management
  • Event Protocols and Ethics 
  • Photography for Events
  • Event Facilities Management
  • Writing Skills or Bahasa Kebangsaan A

Year 2

Semester 3

  • Communication Ethics
  • Promotional Design
  • Accounting
  • Customer Relationship Management
  • Event Planning and Operation 1

Semester 4

  • Project Paper
  • Management Skills and Application
  • Crowd Safety Management
  • Event Planning and Operation 2
  • Business Negotiations in Events

Year 3

Semester 5

  • Laws and Legislations in Events
  • Human Resource Management for Events
  • Exhibition and Trade Shows
  • Hospitality Management

Semester 6

  • Entrepreneurship
  • Professional Business Practice
  • Integrated Marketing Communication for Events
  • Event Production

Industrial Training

Entry Requirements

SPM with minimum 3 credits in any subjects and passes in Bahasa Malaysia and Sejarah; or

Any other equivalent qualification recognized by the Malaysian government.

Intake Months

Jan, June, Sept

Career Prospects
  • Event Director
  • Conference and Show Producers
  • Trade Show / Exhibition Producers
  • Road Show Producers
  • Promotion and Event Executives

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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