Course Details
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Bachelor of Management (Hons.) Marketing Management (ODL)

Offered by: Multimedia University (MMU)
Exam BodyDistance Education
Course Duration5 Years
Part Time/Full TimeFull Time
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.


Year 1

  • Management
  • Principles of Marketing
  • Economics
  • Managerial and Financial Accounting
  • Integrated Marketing Communication

Year 2

  • ICT Management
  • Leadership in Human Resources Management
  • Organizational Behaviour
  • Financial Management
  • Global Marketing

Year 3

  • Business and Society
  • Malaysian Economy
  • Marketing Management
  • Business Law
  • Production and Operation Management
  • Marketing Information Technology

Year 4

  • Managerial Mathematics and Statistics
  • Retail Management
  • Consumer Behaviour
  • Research Methodology
  • Critical Thinking
  • Elective I
  • Elective II

Year 5

  • Product Planning and Management
  • Marketing Strategy
  • Service Marketing
  • Sales and Professional Selling Management
  • Elective III
  • Elective IV
  • Elective V

Elective Subjects (Choose any 5 subjects)

  • Compensation and Benefit
  • Cross Culture Management
  • Entrepreneurship
  • Global Management
  • Human Resources Information System
  • Industrial Relations
  • Labour Economics
  • Managing Innovation and Technology
  • Organization Development
  • Performance Management
  • Project Management
  • Recruitment and Selection
  • Strategic Management
  • TQM For Managers
  • Training and Development

University Subjects

  • English for Business Studies
  • Co-curriculum (Foreign Language)
  • Bahasa Kebangsaan A OR Foreign Language
  • Hubungan Etnik
  • Islamic Institutions in Malaysia / Introduction to Multicultural Studies in Malaysia / Stress and Well-Being Among Malaysians
Entry Requirements
  • Pass Foundation / Matriculation studies from a recognised institution; OR
  • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass A-Level with a minimum Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects; OR
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution; OR
  • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
    Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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