Bachelor of Management (Hons.) Marketing Management (ODL)

Course Overview

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.

Curriculum

Year 1

• Management
• Principles of Marketing
• Economics
• Managerial and Financial Accounting
• Integrated Marketing Communication

Year 2

• ICT Management
• Leadership in Human Resources Management
• Organizational Behaviour
• Financial Management
• Global Marketing

Year 3

• Business and Society
• Malaysian Economy
• Marketing Management
• Business Law
• Production and Operation Management
• Marketing Information Technology

Year 4

• Managerial Mathematics and Statistics
• Retail Management
• Consumer Behaviour
• Research Methodology
• Critical Thinking
• Elective I
• Elective II

Year 5

• Product Planning and Management
• Marketing Strategy
• Service Marketing
• Sales and Professional Selling Management
• Elective III
• Elective IV
• Elective V

Elective Subjects (Choose any 5 subjects)

• Compensation and Benefit
• Cross Culture Management
• Entrepreneurship
• Global Management
• Human Resources Information System
• Industrial Relations
• Labour Economics
• Managing Innovation and Technology
• Organization Development
• Performance Management
• Project Management
• Recruitment and Selection
• Strategic Management
• TQM For Managers
• Training and Development

University Subjects

• English for Business Studies
• TITAS
• Co-curriculum (Foreign Language)
• Bahasa Kebangsaan A OR Foreign Language
• Hubungan Etnik
• Islamic Institutions in Malaysia / Introduction to Multicultural Studies in Malaysia / Stress and Well-Being Among Malaysians

Entry Requirements

• Pass Foundation / Matriculation studies from a recognised institution; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• Pass Diploma from a recognised institution; OR
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
  Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.