Bachelor of Business Management (Honours) (Double Degree)

MQA/FA3954

Course Information

Mode: Onsite
Duration: 3 Yrs
Intakes: February / May / June / September / October
Campus: SEGi University Kota Damansara
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Business & Accountancy
Awarding Country: Malaysia
Exam Body: SEGi University and University of Central Lancashire, UK
Fees: Refer to the Univ. / Refer to the Univ. (international)

Course Overview

The Bachelor of Business Management (Honours) is designed to provide you with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares you in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience.

This double degree programme is a collaboration between SEGi and University of Central Lancashire, UK. Therefore, graduates will receive two parchments upon graduation. You can choose an area of specialisation in the final year to gain a competitive edge when you enter the workforce. The specialisations are:

  • General Management
  • Financial Management
  • Digital Marketing
  • Human Resource Management

Curriculum

Year 1 Year 2 Year 3
  • Personal Development & Communication Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1
  • Global and Applied Economics
  • Consumer Behaviour
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers
  • International Business
  • Managing Organisation
  • Customer Relationship Management
  • Financial Management 1
  • Business Law
  • Negotiations & Conflict Management
  • Digital Business
  • Business-Government Relations
  • Management Accounting
  • Entrepreneurship
  • Strategic and Change Management
  • Business Research Project
  • Research Methodology
Financial Management Human Resource Management Digital Marketing
  • Financial Management 2
  • Corporate Finance
  • International Finance: Markets & Management
  • Investment Decision
  • Financial Auditing
  • Financial Reporting
  • Human Resource Management 1
  • Human Resource Management 2
  • Re-sourcing of Human Resource 1
  • Re-sourcing of Human Resource 2
  • Employment Relations
  • Relationship Marketing in the Digital Age
  • Digital Marketing Communication and Advertising Practices
  • Marketing Principles, Directions and Applications
  • Planning for Media, Direct and Online Marketing
  • Critical Issues and Innovative Digital Marketing
General Management Electives(Choose 4 out of 5 courses) Integrated Degree
  • Operation and Quality Management
  • Human Resource Management 1
  • Corporate Finance
  • Corporate Strategy
  • International Finance: Markets & Management
  • Innovative Technology and Systems
  • Business Communication
  • Introduction to Strategic Management
  • Environmental Management and Technology
  • Business Ethics
  • Strategic Management
  • Organisational Behavior
  • Managing in the International Economy

Entry Requirements

  • STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
  • STAM with a minimum. grade of Jayyid, and a pass in Mathematics and English at SPM level
  • Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
  • Matriculation/Foundation qualification with a minimum. CGPA of 2.00 out of 4.00, or any equivalent qualifications
  • IELTS score of 5.5 OR its equivalent (International students)

NOTE: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievements. English proficiency requirement The English proficiency requirement is exempted for international students if:-

  • The student has an academic qualification from an institution where English is used as a medium of instruction OR
  • The student is from a country where English is an official language

Career Prospects

Graduates of the Bachelor of Business Management (Honours) programme will be qualified to apply for positions in business industry and government. The skills and knowledge acquired during the programme are applicable to almost any organisation, opening up career opportunities in: Administration, Business advice/ development General management, planning and development, International banking, Consumer finance, Economic analysis, Financial analysis, Accounting, Risk management, Market research, Marketing, Human resource management, Employee relations/ industrial relations.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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