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Bachelor of Business Management (Hons)

Offered by: SEGi University
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Exam BodyDual degree from SEGi University & University of Central Lanchasire, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusKD (Uni)
FacultyBusiness & Accountancy
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

Managers deal with a range of complex issues on a daily basis and are expected to make business decisions in the face of constant economic and social change, while adapting and relating to both local and global market changes. Managers are also expected to take on the role of coordinating and integrating the activities of people to ensure that an organisation achieves its goals.

The SEGi University Bachelor of Business (Hons) in General Management programme is designed to provide students with high-level skills and knowledge across a range of business disciplines with specific emphasis on management skills. Blending a conceptual academic course structure with hands-on practical experience, the programme aims to prepare students for all aspects of business operations and management.

The programme equips graduates with the ability to establish a productive working environment, ensure their staff are working effectively and efficiently, focus on the development of staff, understand organisational change, asses and evaluate management ideas and implement plans and strategies.

Year 1 Year 2 Year 3
Semester 1
  • Personal Development and Communications Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1
Semester 1
  • International Business
  • Business Communication
  • Managing Organization
  • Customer Relationship Management
  • Financial Management¬† 1
Semester 1
  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Human Resource Management
  • Corporate Finance
Semester 2
  • Global and Applied Economics
  • Consumer Behavior
  • Information Technology & Systems
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers
Semester 2
  • Research Methodology
  • Business Law
  • Negotiations & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management
Semester 2
  • Entrepreneurship
  • Strategic and Change Management
  • International Finance : Markets & Mgt.
  • Operation and Quality Management
  • Corporate Strategy
Semester 3
  • Bahasa Malaysia A/
  • Bahasa Malaysia B
  • Pengajian Malaysia
  • Pengajian Islam/ Pendidikan Moral
Semester 3
  • Environmental Management and Technology
Semester 3
  • Business Research Project
Entry RequirementsSTPM/A-Levels or its equiv
Intake MonthsFeb/May/June/Sept/Oct
Career Prospects

Due to the range of knowledge and skills developed relevant to business operations and management, graduates will be able to pursue a variety of career opportunities in various sectors and industries.

Graduates of the Bachelor of Business (Hons) in General Management programme will be qualified to apply for positions in business, industry and government. The skills and knowledge acquired during the programme are applicable to roles in almost any organisation, opening up career opportunities to work in roles including administration, business advice/development, general management, planning and development.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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