Managers deal with a range of complex issues on a daily basis and are expected to make business decisions in the face of constant economic and social change, while adapting and relating to both local and global market changes. Managers are also expected to take on the role of coordinating and integrating the activities of people to ensure that an organisation achieves its goals.

The SEGi University Bachelor of Business (Hons) in General Management programme is designed to provide students with high-level skills and knowledge across a range of business disciplines with specific emphasis on management skills. Blending a conceptual academic course structure with hands-on practical experience, the programme aims to prepare students for all aspects of business operations and management.

The programme equips graduates with the ability to establish a productive working environment, ensure their staff are working effectively and efficiently, focus on the development of staff, understand organisational change, asses and evaluate management ideas and implement plans and strategies.

Due to the range of knowledge and skills developed relevant to business operations and management, graduates will be able to pursue a variety of career opportunities in various sectors and industries.

Graduates of the Bachelor of Business (Hons) in General Management programme will be qualified to apply for positions in business, industry and government. The skills and knowledge acquired during the programme are applicable to roles in almost any organisation, opening up career opportunities to work in roles including administration, business advice/development, general management, planning and development.