Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership

Course Overview

This programme is specifically designed to provide:

• An understanding of the strategic use of digital resources to realise business objectives. The programme provides context and understanding of digital transformations’ significance and the role of managerial leadership in a digitally disruptive marketplace.
• Opportunities to engage in applying knowledge to solve business problems through a businesses transformational journey and which includes digital marketing, digital leadership, digital strategy and digital execution.
• The chance to develop a range of employability skills around underlying themes in the modules, specifically communication, problem solving and creativity which prepares students for an agile business environment and enables them to be operationally effective managers and business leaders.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

DEGREE LEVEL 1

Students will gain a basic understanding of the context within which business operates, covering areas such as Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. The programme also includes business and communication skills, computing and IT skills, quantitative skills, and independent learning. All Business Management programmes share a common first year, providing a solid grounding in business management theories and practices.

Common Modules:

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Business Economics
• People Management
• Accounting Skills
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

DEGREE LEVEL 2

In this level, students will delve deeper into the advanced curriculum, gaining insights and skills on how digital technologies and business models are changing competitive dynamics across industries. They will also gain a thorough understanding of functional management in various areas and core business processes through industry-leading software supported by SAP. Independent learning will be further nurtured to prepare students for the future digital workplace.

Common Modules:

• Behavioural Science in Organisation
• Innovation Process
• Enterprise Resource Planning with SAP Platform
• Business Ethics and Governance
• Critical Thinking in Management
• Business Research Methods

Specialised Modules:

• Operations Management
• E-Business Management
• Leading Digital Business Transformation
• Digital Marketing
• E-Commerce

Elective Modules (Choose 1):

• Managing Finance OR Financial Management

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to facilitate a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will build on their previous studies and industrial experience to tackle practical and contemporary issues related to digitalisation in the business world. They will gain a solid understanding of digitalisation phenomena, mechanisms for analysing its implications, and solutions for managing change in complex environments. A final year project will require students to explore a topic individually, demonstrating both academic and practical aspects of their chosen area of study.

Common Modules:

• Venture Building
• Strategic Management
• Asian Economics

Specialised Modules:

• Digital Finance
• Digital Strategy and Analytics
• Contemporary Management
• Investigations in Business Management
• Global Marketing
• Digital Execution
• Business Management Project

Elective Modules (Choose 2):

• Corporate Finance OR Building Customer Relationship
• Strategic Marketing Planning OR International Strategic Management

Note: The specialism will appear only on the academic transcript.

MQA Compulsory Subjects*

• Appreciation of Ethics and Civilisation (Malaysian Students)
• Malay Communication Language (International Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-Corruption
• Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)

Entry Requirements

DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:

• STPM:
  • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• A-LEVEL:
  • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.
• UEC:
  • 5 Grade B’s in UEC with a Pass in Mathematics and English.
• MATRICULATION/FOUNDATION:
  • Passed Foundation programme (minimum CGPA of 2.0).

ENTRY TO LEVEL 2 OF THE DEGREE:

• DIPLOMA:
  • Successful completion of the APU Diploma or
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board).

The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS:

• IELTS: 5.5
• TOEFL IBT: 46
• Pearson (PTE): 51

Career Prospects

• Digital Lead
• Business IT Analyst
• Digital Transformation Manager
• Digital Strategist
• Digital Technology Consultant
• Digital Designer
• E-Entrepreneur
• Digital Solutions Leader
• Digital Media Specialist
• Digital Strategy Manager
• Chief Digital Officer