Course Details

Bachelor of Science in Communication Arts 4+0

Offered by: SEGi College Kuala Lumpur (DK250(W))
Exam BodyTroy University, USA
Course Duration4 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi College Kuala Lumpur, SEGi College Subang Jaya
Conducted entirely in MalaysiaYes
Awarding CountryUnited States
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme offers students insights into topics such as public relations, organisational communication, and media. Theories of visual, oral, and written communication will also be studied. Students will also be trained to incorporating visual, written, and oral communication to produce effective marketing campaigns, political platforms, or community relations events. Upon the completion of the program, students will be equipped with the knowledge to become skilful negotiators, learn to resolve disputes, and manage diverse issues. Additionally, students will learn theories of interpersonal, multicultural, and organisational communication.

Year 1 Year 2
  • Composition and Modern English I
  • Composition and Modern English II
  • World Literature Before 1660
  • World Literature After 1660
  • Visual Arts
  • Community Service
  • Pre-Calculus Algebra
  • Principles of Biology
  • Principles of Biology with Lab
  • General Chemistry
  • General Chemistry I with Lab
  • World History from 1500 (International students)
  • Ethnic Relations (Local and International students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Islamic Asian Civilizations (Local students)
  • Computer Concepts and Applications
  • General Psychology
  • Interviewing & Information
  • Technology in Journalism
  • Introduction to Public Relations
  • University Orientation
  • Interpersonal Communication
  • Conflict Management
  • International / Intercultural Communication
  • Group Discussion & Leadership
  • Communication Research
  • Propaganda & Persuasion
  • Rhetorical & Communication Theory
  • Advanced Technologies in Journalism
  • Communication Seminar
Year 3 Year 4
  • Public Speaking Skills / Bahasa Kebangsaan A*
  • Personal Health Management
  • Voice and Diction
  • Organisational Communication
  • Multimedia Law
  • Special Topics in Journalism
  • Guided Independent Research
  • Internship
  • Experience

Select modules according to the minor:

Minor: Psychology Minor: Promotion
  • Orientation to Psychology
  • Developmental Psychology
  • Social Psychology
  • Theories of Learning
  • Theories of Personality
  • Industrial / Organisational Psychology
  • Principles of Accounting I
  • Principles of Microeconomics
  • Legal Environment of Business
  • Principles of Marketing
  • Advertising
  • Personal Selling
Entry Requirements
  • SPM or equivalent with 5 credits, including Maths and English
  • UEC with any 5 credits
  • STPM with Grade C in 2 subjects
  • A-Level with passes in 2 subjects
  • Any Diploma or equivalent with min CGPA 2.00

Additional Requirements

Credits in Maths and Science at SPM / O-Level or equivalent

Career Prospects

Our graduates will use their skills in communication and their understanding of human behaviour to embark on career in organisational communication, public speaking, advertising, journalism, sales, marketing and other careers that influence our society everyday.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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