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Course Details

BA (Hons) Advertising and Digital Marketing Communications (3+0)

Offered by: SEGi College Penang (DK250-03(P)
Exam BodyUniversity of Greenwich, UK
Course Duration2-3 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi College Subang Jaya, SEGi College Penang
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

  • A rigorous combination of established marketing theory and cutting-edge advertising digital practice
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
  • The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
  • Offers exemptions from CIM and IDM examinations
  • One of the first degrees of its kind in the UK, and unique in Malaysia
Curriculum
Year 1 Year 2 Year 3
  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / Public Relations
  • Creative Content Marketing
  • Brand Management
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*
  • Customer Insight & Research (Part 1)
  • Personal & Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight & Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers
  • Malaysia Society 5.0
  • Community Engagement
  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications
  • Business Placement (Internship)
Entry Requirements
  • UEC with 5 credits
  • STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
  • A-Level with passes in 2 subjects
  • Matriculation / Foundation or equivalent
  • SAM / AUSMAT with min ATAR 60
  • Related SKM Level 5
  • Related Diploma
  • MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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