BA (Hons) Advertising and Digital Marketing Communications (3+0)
Offered by: SEGi College Penang (DK250-03(P)
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|Exam Body||University of Greenwich, UK|
|Course Duration||2-3 Yrs|
|Part Time/Full Time||Full Time|
|Fees||Refer to the Univ.|
|Fees (International Student)||Refer to the Univ.|
|Campus||SEGi College Subang Jaya, SEGi College Penang|
|Conducted entirely in Malaysia||Yes|
|Awarding Country||United Kingdom|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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