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Bachelor of Mass Communication (Hons) (Broadcasting)

Offered by: Taylor's University
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Exam BodyDual Award by Taylor's University & University of the West of England, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees93,000 / course
Fees (International Student)USD 31,420 / course
FacultyFaculty of Arts & Social Sciences: School of Media and Communication
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme is designed to expose students to the technical and practical aspects of broadcasting, enabling them to develop in-depth knowledge in production.

Students are encouraged to explore, present and express their talent in creative work across a broad spectrum of broadcasting areas, including script writing, multimedia creation, video shooting and editing, audio recording, directing and producing programmes to inform, entertain or shape society at large.

Through this programme, students are provided with a balanced education in theories and production skills, enabling them to develop technical knowledge as well as hands on skills in the industry.

Curriculum
PROGRAMME STRUCTURE

 

YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective l
  • MPU (U2)*
  • MPU (U3)*

 

YEAR 2
Semester 3
  • Audience Studies
  • Broadcasting Principles
  • Writing for Broadcast
  • Minor I
  • Minor II
Semester 4
  • Interactive Media
  • Radio & TV Production
  • Minor III
  • Minor IV
  • Minor V
Short Semester
  • Broadcast Performance
  • Elective II
  • MPU (U4)*

 

YEAR 3
Semester 5
  • Media Law & Ethics
  • Advance TV Production
  • Digital Storytelling & Production
  • Professional Media Workshop
  • Minor VI
Semester 6
Internship

 

Electives
Short Semester (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Minor
Public Relations
  1. Public Relations Principles
  2. Promotional Writing
  3. Publicity & Media Relations
  4. Crisis Management
  5. Organisational Communication
  6. Financial PR
Advertising
  1. Advertising Principles
  2. Creative Copywriting
  3. Advertising Design & Execution
  4. Consumer Behavior
  5. Brand Management
  6. Media Strategy
Journalism
  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

 

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Entry RequirementsSTPM/A Levels/Equivalent
Career Prospects
  • Audio Specialist
  • News Anchorman
  • Radio Announcer
  • Radio Director
  • Radio Producer
  • Script Writer
  • TV Director
  • TV Host
  • TV Producer
  • Visual Specialist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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