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his program aims to give exposure as well as to equip the students with the knowledge in the international marketing management, global product and services marketing activities with the focus in marketing management application concerning global environment. Courses offers in the program are integrated with multimedia technology. Programme core subjects include Strategic Marketing Management, International Marketing Channel, International Marketing Communications Strategy, Brand Management and Cyber Marketing.
Local: STPM+MUET/Matriculation Cert.; Int: A-Level/Equiv.
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