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Bachelor of International Marketing (Hons)

Offered by: Universiti Malaysia Sabah (UMS)
Exam BodyInternal Degree, Malaysia
Course Duration6 Sem
Part Time/Full TimeFull Time
Fees865/Sem
FacultyFaculty of International Finance (Labuan Campus)
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Stream RequirementsArts Stream
Course Description

his program aims to give exposure as well as to equip the students with the knowledge in the international marketing management, global product and services marketing activities with the focus in marketing management application concerning global environment. Courses offers in the program are integrated with multimedia technology. Programme core subjects include Strategic Marketing Management, International Marketing Channel, International Marketing Communications Strategy, Brand Management and Cyber Marketing. 

Entry Requirements

Local: STPM+MUET/Matriculation Cert.; Int: A-Level/Equiv.

Career Prospects
  1. Marketing Manager
  2. Brand / Product Manager
  3. Services Director
  4. Entrepreneur / Retailer
  5. Tourist Operator / guide
  6. Advertising / Promotion Manager
  7. Public Relations Manager
  8. Sales Manager
  9. Retailing Ordering Customer Relationship Officer 
  10. Customer Service Officer
  11. Transport and Logistic Manager
  12. Writer and Editor in Marketing related fields
  13. Administrator

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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