Course Details
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Bachelor of Business Administration (Hons) in Marketing

Offered by: Nilai University
Exam BodyInternal Degree, Malaysia
Course Duration3 years (9 semesters)
Part Time/Full TimeFull Time
Fees (International Student)54000/Course
FacultyFaculty of Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad PathwayYes
Course Description

Marketing is a critical business discipline in many organisations. This programme, has as its emphasis, the creative-driven discipline of Marketing, driven by business theories and concepts to facilitate the exchange of products, services and ideas. Approved by the Malaysian Qualifications Agency, it aims to equip you with a solid grounding of the business and marketing education to launch you into the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically so that you are able to thrive and resolve today’s business challenges and be well prepared to effectively manage the marketing role in any business context.

Course Code Course Title
BM3102 Foundation of Business
Course Code Course Title
BA3101 Foundation of Managerial Accounting
BM3103 Business Communication
BM3104 Introduction to Organisation Behaviour
BM3105 Law for Business
BM3106 Principles of Microeconomics
BM3107 Principles of Macroeconomics
BM3108 Introduction to Marketing
EC3161 Business Information Skills
EB3115 Mathematics for Business
BA3201 Management Accounting
BM3206 Managing Business Operations
BM3210 Principles of Strategic Management
BM3211 Strategic Management
Developing Management Capabilities
BM3212 Marketing Principles and Practice
BM3213 Marketing Management
BM3214 Electronic Marketing
BM3215 Selling and Sales Management
BM3216 Consumer Behaviour
BM3310 Research Methods
Interactive Marketing Communication
Perspective of Marketing Communication
BM3313 Marketing Research
BM3314 Global Marketing
BM3315 Strategic Marketing
BM3316 Service Marketing
BM3317 International Logistic
BM3319 Business Synoptic I
Course Code Course Title
BM3320 Capstone (Business Synoptic II)
Mata Pelajaran Umum
Course Code Course Title
OR DS3026
Tamadun Islam & Tamadun Asia
OR Bahasa Komunikasi II
OR DS3027
Hubungan Etnik
OR Pengajian Malaysia (Malaysian Studies)
DS3028 Graduate Preparatory Course*
MPU2B-D (Choose 3 University Courses from Cat. B - F)
B DS3008 Entrepreneurship
C DS3005
Public Speaking
Introduction To Theatre And Acting
D DS3006
Critical Thinking
Professional Development
Dale Carnegie Skills For Success
E DS3001
General Anthropology
General Philosophy
General Psychology
General Sociology
F DS3023 Outward Bound
MPU3 (Category A University Course)
DS3009 Ethics and Social Responsibility
GS3001 Co-Curriculum
Course Code Course Title
GP3301 Internship
Malay Language
(only for Malaysian students without a credit in SPM BM)
Course Code Course Title
MPW2113 Bahasa Kebangsaan A
Course Code Course Title
ENG112 English Language Proficiency
ENG113 Introduction to Academic English
ENG114 Academic English

* Students who have completed the Graduate Preparatory Course at the diploma level are not required to take this course again, but are required to take an additional University Course to ensure that a total of four (4) MPU2 courses are taken.

** DS3024 and DS3025 are meant to be for local students while DS3027 and DS3026 are for international students.

Entry Requirements
  • STPM or equivalent: 2Cs and pass Mathematics and English in SPM
  • UEC: 5Bs including Mathematics and English
  • Foundation/Matriculation: Minimum CGPA 2.00
  • Diploma/Advanced Diploma: Minimum CGPA 2.00

ENGLISH LANGUAGE REQUIREMENT (for international students)*

  • IELTS: 5.5 OR
  • TOEFL: 450 (PBT)/ 46 (iBT) OR
  • Pearson: 42 OR
  • MUET: 3

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not fulfil the English Language Requirement may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the TOEFL / IELTS examination.

Intake MonthsJan, May & Oct

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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