Course Details

Bachelor of Arts (Hons) Marketing (3+0)

Offered by: SEGi College, Kuala Lumpur
Exam BodyUniversity of Greenwich, UK
Course Duration3 Yrs (3+0)
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
FacultyBusiness & Accountancy
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

Acquiring Bachelor of Arts in Marketing

The success of any organisation depends on the business marketing strategies. It is key to determine the growth of an organisation and it has much to offer the new generations, both in the local and international arena.

Students in pursuit of the marketing Degree will learn techniques of being a flexible and skilled communicator. You will be trained with new technologies, product and service innovations of the marketing discipline. Upon developing your critical understanding of the subject, we encourage developing skills and personal capabilities that allow you to be competent for available career opportunities. 

Curriculum
Year 1 Year 2 Year 3
Semester 1
  • Marketing Principles & Planning
  • The Marketing Profession (Sector Application of Marketing, Double Module)
  • Personal & Professional Development (PPD1 - Quantitative Methods, Double Module)
  • Context & Regulatory Framework of Business
  • Personal & Professional Development  (PPD1- Study Skills and Self Evaluation)
  • Economic & Financial Framework for Business
  • Moral Studies / Islamic Studies
  • Bahasa Malaysia

    Electives for Year 1
  • Principles of Managing Entrepreneurship
  • Introduction to Human Resource Strategy
  •  Introduction to Operations
Semester 1
  • The Marketing Practitioner (PPD2, Double Module)
  • Customer Insight & Research
  • Global Marketing Management
  • Marketing Management
  • Malaysia Studies
Semester 1
  • The Marketing Manager (PPD3 - Thematic Independent Studies (Double Module)
  • Contemporary Issues in Marketing (Double Module)
  • Global Operations and Logistics (Double Module)

    Choose 1 Elective
  • Strategic Brand Management
  • Innovation & Creativity in Marketing
Entry Requirements
  • Foundation in Commerce; or
  • STPM (2 principles); or
  • Pre-University / A-Level / UEC or any equivalent qualification 
Intake Months

Please refer directly to the respective SEGi campus

Career Prospects

As graduates from the Marketing field, you contribute your expertise in:

  • Sales management
  • Advertising
  • Consulting and marketing research
  • Branding consultant

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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