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B.A. (Hons) Media, Culture and Communication (3+0)

Offered by: IACT College
Exam BodyUniversity of Sunderland, UK
Course Duration3 Yrs (3+0)
Part Time/Full TimeFull Time
Fees71400/Course
Fees (International Student)84000/Course
Faculty3+0 Degree Programme
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, explores the integrated media context by which communication is conducted within today’s industry. Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

The programme is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland.

 
 
Curriculum

Subjects

 Year 1

  • Introduction to Media and Cultural Studies
  • Media Histories
  • The Making of Popular Culture
  • Introduction to Digital Media Cultures
  • Web Design 1
  • Web Design 2
  • Pengajian Malaysia
  • Hubungan Etnik di Malaysia
  • Public Relations
    • Introduction to PR Theory and Practice (1)
    • Introduction to PR Theory and Practice (2) 
  • Journalism
    • Introduction to News, Magazine & Sports Journalism A
    • Introduction to Media Photography
  • Broadcasting and Digital Media
    • Introduction to Video Production
    • Introduction to Screenwriting 
  • Film
    • Introduction to Film Studies 
    • Contemporary Cinema

Year 2

  • Media Studies 1
  • Academic Research Skills
  • Cultural Theory & Popular Culture 1
  • Researching Media in Everyday Lives
  • Motion Graphics 1
  • Motion Graphics 2
  • Perlembagaan dan Masyarakat
  • Pengajian Islam / Pendidikan Moral 
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Bahasa Kebangsaan A
  • Public Relations
    • PR & Marketing Communications
    • PR Strategy & Contexts
  • Journalism
    • Magazine Writing 1
    • News Journalism 1
  • Broadcasting and Digital Media
    • Scriptwriting
    • Video Documentary Production
  • Film
    • Film Theory & Criticism
    • European Cinema & Society

Year 3

  • Media Studies 2
  • Dissertation and Research Methods A
  • Dissertation and Research Methods B
  • Digital Image Making
  • In-Company Practical Training
  • Co-Curricular Electives
  • Public Relations
    • Advanced Public Relations
    • PR for Non-Commercial Organisations
  • Journalism
    • Arts, Entertainments & Games Journalism
    • Multiplatform News
  • Broadcasting and Digital Media
    • Documentary Production 2
    • Screenwriting for TV & Film 2
  • Film
    • Science Fiction and Fantasy TV
    • Hitchcock
Entry Requirements

- Pass Matriculation of Foundation with a minimum CGPA of 2.0
- Pass SAM or CPU in five (5) subjects with a minimum score of 50%
- Pass Diploma with a minimum CGPA of 2.0
- Other qualifications recognised by the ministry of Education, Malaysia and considered on a case by case basis

English requirements:
- GCE O level – C6
- IELTS – Band 6.0

Intake Months

May, September

Career Prospects

 Broadcasting and Content Creation 

  • Director
  • Producer
  • Film Editor
  • News Director
  • Casting Director
  • Talk Show Host
  • Dics Jockey (DJ)
  • Announcer
  • Journalist
  • Reporter
  • Editor
  • Content Writter
  • Scriptwritter
  • Publisher

 

Public Relation and Media

  • Public Relations Manager
  • Corporate Communication Manager
  • Corporate Affairs Manager
  • Media Planner
  • Media Buyer
  • Audience Analyst
  • Lobbyist
  • Crisis Communication Specialist
  • Publicity Manager

 

Marketing

  • Marketing Manager
  • Advertising & Promotion Executive
  • Marketing Communication Specialist
  • Social Media Strategist
  • Head of Digital marketing
  • Communication Analyst
  • Interaction Strategist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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