B.A. (Hons) Media, Culture and Communication (3+0)

Course Overview

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, explores the integrated media context by which communication is conducted within today’s industry. Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

Curriculum

Subjects

 Year 1

• Introduction to Media and Cultural Studies
• Media Histories
• The Making of Popular Culture
• Introduction to Digital Media Cultures
• Web Design 1
• Web Design 2
• Pengajian Malaysia
• Hubungan Etnik di Malaysia
• Public Relations
  • Introduction to PR Theory and Practice (1)
  • Introduction to PR Theory and Practice (2) 
• Journalism
  • Introduction to News, Magazine & Sports Journalism A
  • Introduction to Media Photography
• Broadcasting and Digital Media
  • Introduction to Video Production
  • Introduction to Screenwriting 
• Film
  • Introduction to Film Studies 
  • Contemporary Cinema

Year 2

• Media Studies 1
• Academic Research Skills
• Cultural Theory & Popular Culture 1
• Researching Media in Everyday Lives
• Motion Graphics 1
• Motion Graphics 2
• Perlembagaan dan Masyarakat
• Pengajian Islam / Pendidikan Moral 
• Tamadun Islam dan Tamadun Asia (TITAS)
• Bahasa Kebangsaan A
• Public Relations
  • PR & Marketing Communications
  • PR Strategy & Contexts
• Journalism
  • Magazine Writing 1
  • News Journalism 1
• Broadcasting and Digital Media
  • Scriptwriting
  • Video Documentary Production
• Film
  • Film Theory & Criticism
  • European Cinema & Society

Year 3

• Media Studies 2
• Dissertation and Research Methods A
• Dissertation and Research Methods B
• Digital Image Making
• In-Company Practical Training
• Co-Curricular Electives
• Public Relations
  • Advanced Public Relations
  • PR for Non-Commercial Organisations
• Journalism
  • Arts, Entertainments & Games Journalism
  • Multiplatform News
• Broadcasting and Digital Media
  • Documentary Production 2
  • Screenwriting for TV & Film 2
• Film
  • Science Fiction and Fantasy TV
  • Hitchcock

Entry Requirements

- Pass Matriculation of Foundation with a minimum CGPA of 2.0
- Pass SAM or CPU in five (5) subjects with a minimum score of 50%
- Pass Diploma with a minimum CGPA of 2.0
- Other qualifications recognised by the ministry of Education, Malaysia and considered on a case by case basis

English requirements:
- GCE O level – C6
- IELTS – Band 6.0

Career Prospects

 Broadcasting and Content Creation 

• Director
• Producer
• Film Editor
• News Director
• Casting Director
• Talk Show Host
• Dics Jockey (DJ)
• Announcer
• Journalist
• Reporter
• Editor
• Content Writter
• Scriptwritter
• Publisher

Public Relation and Media

• Public Relations Manager
• Corporate Communication Manager
• Corporate Affairs Manager
• Media Planner
• Media Buyer
• Audience Analyst
• Lobbyist
• Crisis Communication Specialist
• Publicity Manager

Marketing

• Marketing Manager
• Advertising & Promotion Executive
• Marketing Communication Specialist
• Social Media Strategist
• Head of Digital marketing
• Communication Analyst
• Interaction Strategist