Bachelor of Communication (Hons) in Integrated Marketing Communication
Offered by: Infrastructure University Kuala Lumpur (IUKL)
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||3 Years|
|Part Time/Full Time||Full Time|
|Fees (International Student)||45140/Course|
|Faculty||Faculty of Arts, Communication & Education|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.
Basic Entrepreneurship, Basic Marketing, Communication Laws & Ethics, Corporate Writing, Critical Reading Skills, Free Elective 1, Free Elective 2, Hubungan Etnik / Pengajian Malaysia 3, Interactive Skills, Introduction to Corporate Communication, Introduction to Corporate Multimedia, Introduction to Integrated Marketing Communication, Office Application Technology, Mass Media and Society, Communication Laws and Ethics, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
Branding Positioning, Co-Curriculum 2, Consumer Behaviour, Critical Thinking, Cross Cultural Communication, Free Elective 3, Human Communication, International Marketing, Internet Marketing, Introduction to Social Science, Managing Advertising and Promotion, Promotional Writing, Public Relations Practices, Publicity, Research Method, U2 Subject, U3 Subject
Creative Strategy and Production in IMC, Crisis Communication Management, E-Advertising, Effective Negotiation, IMC and Globalization, IMC Campaign and Planning, Industrial Training, International Relations, Knowledge Management, U4 Subject
UEC: United Examination Certificate
HND: Higher National Diploma
SAM: South Australian Matriculation
HSC: Higher School Certificate
AUSMAT: Australian Matriculation
CPU: Canadian Pre-University
CIMP: Canadian International Matriculation Programme
IB: International Baccalaureate Diploma
STPM: Sijil Tinggi Persekolahan Malaysia
SPM: Sijil Peperiksaan Malaysia
March, June, September / October
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.