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Bachelor of Communication (Hons) in Integrated Marketing Communication

Offered by: Infrastructure University Kuala Lumpur (IUKL)
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Exam BodyInternal Degree, Malaysia
Course Duration3 Years
Part Time/Full TimeFull Time
Fees43920/Course
Fees (International Student)45140/Course
FacultyFaculty of Arts, Communication & Education
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

Curriculum

Year 1

Basic Entrepreneurship, Basic Marketing, Communication Laws & Ethics, Corporate Writing, Critical Reading Skills, Free Elective 1, Free Elective 2, Hubungan Etnik / Pengajian Malaysia 3, Interactive Skills, Introduction to Corporate Communication, Introduction to Corporate Multimedia, Introduction to Integrated Marketing Communication, Office Application Technology, Mass Media and Society, Communication Laws and Ethics, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3

Year 2

Branding Positioning, Co-Curriculum 2, Consumer Behaviour, Critical Thinking, Cross Cultural Communication, Free Elective 3, Human Communication, International Marketing, Internet Marketing, Introduction to Social Science, Managing Advertising and Promotion, Promotional Writing, Public Relations Practices, Publicity, Research Method, U2 Subject, U3 Subject

Year 3

Creative Strategy and Production in IMC, Crisis Communication Management, E-Advertising, Effective Negotiation, IMC and Globalization, IMC Campaign and Planning, Industrial Training, International Relations, Knowledge Management, U4 Subject

Entry Requirements
STPM Minimum 2 Principal Passes and a C in SPM English
A-Level Minimum 2 Principal Passes and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/HND Minimum CGPA of 2.00
Foundation / Matriculation Minimum CGPA of 2.00
SAM/HSC/AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM
UEC: United Examination Certificate
HND: Higher National Diploma
SAM: South Australian Matriculation
HSC: Higher School Certificate
AUSMAT: Australian Matriculation
CPU: Canadian Pre-University
CIMP: Canadian International Matriculation Programme
IB: International Baccalaureate Diploma
STPM: Sijil Tinggi Persekolahan Malaysia
SPM: Sijil Peperiksaan Malaysia
Intake Months

March, June, September / October

Career Prospects
  • Copy Writer
  • Advertising Executive
  • Media Planner
  • Creative Director
  • Advertising Entrepreneur
  • Brand Manager
  • Art Director

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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