Course Information

Mode: Onsite

Duration: 3 Yrs

Campus: SEGi College Kuala Lumpur

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Marketing & Sales

Awarding Country: United Kingdom

Exam Body: University of Greenwich, UK

Fees: Refer to the Univ. / Refer to the Univ. (international)

Ask a Question

Course Overview

The BA (Hons) Marketing Management is ideal for students who want to use your creativity and influence strategy and you’re keen to impact the digital era as a marketing manager. This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing.

SEGi’s marketing subjects are ranked highest in London overall (Complete University Guide 2019).

Curriculum

Year 1	Year 2	Year 3
Personal & Professional Development 1 – The Marketer Principles and Practice of Marketing Multichannel Marketing Financial Aspect of Marketing Public Relations: From Concepts to Practice Bahasa Melayu Komunikasi 2 (International students) Tamadun Islam & Tamadun Asia (Local students) Malaysia Society 5.0	Customer Insight & Research Personal & Professional Development 2 Integrated Marketing Communications Management Global Marketing Management Marketing Management Malaysian Studies 3 (International students) Hubungan Etnik (Local students) Design Thinking / Bahasa Kebangsaan A*	Dissertation Direct, Interactive & Digital Marketing Business & Marketing Strategy Social Media Analytics Contemporary Issues in Marketing Social Marketing Community Engagement

Entry Requirements

STPM/A-Levels or its equiv

UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

Ask About This Course

Your Name

E-mail Address

Phone Number

Date Of Birth

Nationality

Qualification

Message

Whatsapp: +6014-669 3837
Tel/Fax: +603-7880 3837
[email protected]

About StudyMalaysia.com

StudyMalaysia.com is a trusted, one-stop resource for further studies and educational opportunities in Malaysia

Established in 1998, this comprehensive and trusted website, StudyMalaysia.com, offers everything you need. Whether you’re exploring higher education providers and their programmes - including pre-university, certificates, diplomas, bachelor’s degrees, postgraduate studies, TVET/skills education, or international school education - or searching for scholarships, study pathways, and career guidance, as well as taking an interest test to find your course preferences, we've got you covered. Learn More about StudyMalaysia.com

BA (Hons) Marketing Management (3+0)