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BA (Hons) Marketing Management (3+0)

Offered by: SEGi College Kuala Lumpur (DK250(W))
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Exam BodyUniversity of Greenwich, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi College Kuala Lumpur
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

The BA (Hons) Marketing Management is ideal for students who want to use your creativity and influence strategy and you’re keen to impact the digital era as a marketing manager. This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing.

SEGi’s marketing subjects are ranked highest in London overall (Complete University Guide 2019).

Curriculum
Year 1 Year 2 Year 3
  • Personal & Professional Development 1 – The Marketer
  • Principles and Practice of Marketing
  • Multichannel Marketing
  • Financial Aspect of Marketing
  • Public Relations: From Concepts to Practice
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysia Society 5.0
  • Customer Insight & Research
  • Personal & Professional Development 2
  • Integrated Marketing Communications Management
  • Global Marketing Management
  • Marketing Management
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*
  • Dissertation
  • Direct, Interactive & Digital Marketing
  • Business & Marketing Strategy
  • Social Media Analytics
  • Contemporary Issues in Marketing
  • Social Marketing
  • Community Engagement
Entry RequirementsSTPM/A-Levels or its equiv
  • UEC with 5 credits
  • STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
  • A-Level with passes in 2 subjects
  • Matriculation / Foundation or equivalent
  • SAM / AUSMAT with min ATAR 60
  • Related SKM Level 5
  • Related Diploma
  • MQA-APEL T6

Additional Requirements

  • Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
Career Prospects

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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