Course Details

Diploma in Marketing

Offered by: SEGi College Subang Jaya (DK250-04(B))
Exam BodyInternal Diploma, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesRefer to Univ.
Fees (International Student)Refer to Univ.
CampusSEGi College Kuala Lumpur, SEGi College Subang Jaya, SEGi College Sarawak
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyMarketing & Sales
Course Description

Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Year 1 Year 2 Year 3
  • Introduction to Business
  • Microeconomics
  • General Language Training
  • Financial Accounting 1
  • Data Analysis
  • Academic English
  • Bahasa Melayu Komunikasi 1 (International students)
  • Malaysia Studies 2 (Local students)
  • Principles of Management
  • Business Communication
  • Introduction to Marketing
  • Growth Mindset / Bahasa Kebangsaan A*
  • Macroeconomics
  • Elective
  • Digital and Service Marketing
  • Consumer Behaviour
  • Applied Digital Skills
  • Elective
  • Social Media Marketing
  • Industrial Revolution 4.0 in Malaysia
  • Marketing Management
  • Digital Marketing
  • Business and Company Law
  • Elective
  • Co-curriculum Management
  • Personal Selling
  • Integrated Marketing Communication
  • Elective
  • Marketing Research
  • Internship (SEGi Sarawak Only)
Entry Requirements
  • SPM / O-Level or equivalent with 3 credits
  • UEC with 3 credits
  • Related SKM Level 3
  • Related Certificate or equivalent
Career Prospects

Discover marketing concepts in the wider business and social context relevant to the industry acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising and Sales.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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