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Bachelor of Mass Communication (Hons) (Advertising)

Offered by: Taylor's University
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Exam BodyDual Award by Taylor's University & University of the West of England, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees93,000 / course
Fees (International Student)USD 31,420 / course
FacultyFaculty of Arts & Social Sciences: School of Media and Communication
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme is designed to equip students with theoretical knowledge, practical techniques and skills in creating and developing good advertising strategy.

Throughout the programme, students are encouraged to challenge conventions and seek new and unexpected solutions for every advertising opportunity, enabling them to become creative thinkers and strategists.

Students will be exposed to hands-on training through industry-relevant facilities and practical learning, equipping them with problem-solving, creative learning and analytical skills to tackle and resolve challenges which arise while working on actual projects.

Curriculum
PROGRAMME STRUCTURE

 

YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*

 

YEAR 2
Semester 3
  • Principles of Marketing
  • Advertising Principles
  • Creative Copywriting
  • Minor I
  • Minor II
Semester 4
  • Interactive Media
  • Advertising Design & Execution
  • Minor III
  • Minor IV
  • Minor V
Short Semester
  • Brand Management
  • Elective II
  • MPU (U4)*

 

YEAR 3
Semester 5
  • Media Law & Ethics
  • Media Strategy
  • Advertising Campaign
  • Professional Media Workshop
  • Minor VI
Semester 6
Internship

 

Electives
Semester 2 (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Semester 4 (Elective II)
  • Photography
  • Entrepreneurship
  • Film Studies
  • Mobile Applications Development
Minor
Public Relations
  1. Public Relations Principles
  2. Promotional Writing
  3. Publicity & Media Relations
  4. Crisis Management
  5. Organisational Communication
  6. Financial PR
Broadcasting
  1. Broadcasting Principles
  2. Writing for Broadcast
  3. Audience Studies
  4. Radio & TV Production
  5. Broadcast Perfomance
  6. Digital Storytelling & Production
Journalism
  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

 

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Entry RequirementsSTPM / A Levels / Equivalent
Career Prospects
  • Account Director
  • Advertising & Promotion Manager
  • Advertising Consultant
  • Brand Manager
  • Copywriter
  • Creative Director
  • E-Commerce Advertising Specialist
  • Media Planner

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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