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Bachelor of Mass Communication (Hons) (Public Relations & Event Management)

Offered by: Taylor's University
Exam BodyDual Award by Taylor's University & University of the West of England, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees93,000 / course
Fees (International Student)USD 31,420 / course
FacultyFaculty of Arts & Social Sciences: School of Media and Communication
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme prepares students with skills and knowledge in public relations and event management in the digital age.

With emphasis on critical thinking and analytical research skills, students are encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from many different perspectives.

This programme aims to produce communication strategists who are able to elevate the image and competitive edge of an organisation through well-integrated PR plans and event campaigns.

Curriculum
PROGRAMME STRUCTURE

 

YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*

 

YEAR 2
Semester 3
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Introduction to Events & Meetings
  • Exhibition Management
Semester 4
  • Interactive Media
  • Design for Events
  • Entertainment Management
  • Events Operation
  • Crisis Management
  • Special Events & Festivals
Short Semester
  • Event Marketing
  • Elective II
  • MPU (U4)*

 

YEAR 3
Semester 5
  • PR Events Consultancy
  • Financial Public Relations
  • Professional Media Workshop
  • Media Law & Ethics
  • Event Risk Management & Safety
Semester 6
Internship

 

Electives
Short Semester (Elective I)
  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

 

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

 

Entry RequirementsSTPM/A Levels/Equivalent
Career Prospects
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Event Manager
  • Public Relations Consultant
  • Public Relations Manager
  • Publicist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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