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Fields of Study: Marketing and Sales

by StudyMalaysia.com on March 17, 2017 | Career Guide

Do you like to buy and sell things, keep up with the latest products in the market, come up with original and innovative ideas, and acquire knowledge to provide marketing and promotion services?
Marketing and Sales

What’s It About ?

Marketing and sales is the study of identifying and developing markets, and promoting and selling goods and services. It involves applying the principles and practices of selling and interacting with clients, managing stock, merchandising, pricing, distribution, developing marketing strategies, identifying consumer needs and developing strategies to fulfill them.

The aim of this field is to develop an understanding of the theories of buying and selling goods and services, marketing theories, product development, the development of strategic marketing plans, and consumer behaviour.


Possible Occupations

  • Advertising and Promotions Managers
  • Appraisers and Assessors of Real Estate
  • Business Teachers
  • Computer Programmers
  • Customer Service Representatives
  • Demonstrators and Product Promoters
  • Sales Workers
  • Market Research Analysts and Marketing Specialists
  • Marketing Managers
  • Meeting, Convention, and Event Planners
  • Procurement Officers
  • Property and Real Estate Managers
  • Public Relations Managers
  • Purchasing Agents
  • Real Estate Brokers
  • Retail Managers
  • Sales Engineers
  • Sales Managers
  • Sales Representatives
  • Search Marketing Strategists
  • Supervisors of Non-Retail Sales Workers
  • Supervisors of Retail Sales Workers
  • Survey Researchers
  • Telemarketers
  • Wholesale and Retail Buyers
Search for more here..
Courses Offered In This Field

Courses and Careers in Marketing and Sales
Courses and Careers in Marketing and Sales

Looking for a career in marketing and sales?
Here is a list of courses you could take in Malaysia. Click on a course to find out more
Career Options in Marketing and Sales

Is a Career in Marketing and Sales For Me?

Is a Career in Marketing and Sales For Me?

A career in marketing and sales is in high demand and can take you to almost any industry – from fashion to fast-food, banks, charities, cars, tourism, education and more. If you’re ready to make an impact, the marketing and sales field is ready to get you on board.

Marketing and Sales – a Career of Many Opportunities

Marketing and Sales – a Career of Many Opportunities

Confident? Self-motivated? Results-oriented?
These are key skills that makes a person suited for a career in marketing and sales. Graduates in marketing and/or sales have the opportunity to work in a variety of industries – perhaps more than graduates of any other subject major. Whether in the public or private sector, you will be part of a team responsible for the exciting role of advancing the goals and objectives of a business. Read more here.

How to Embark on a Successful Career in Marketing

How to Embark on a Successful Career in Marketing

Do even the most mundane of advertisements pique your interest? Do you often find yourself studying the intricacies of ads rather than skipping them right off the bat? If so, then a career in marketing could very well be your calling. Should you embark on this professional path, you will be tasked with running campaigns to help your clients spread the word about their products and services.
Must-Read Articles on Marketing and Sales

How Much You Should Expect To Be Paid When You Graduate In Marketing / Sales

How Much You Should Expect To Be Paid When You Graduate In Marketing / Sales

If you’ve just graduated or will be graduating soon, you might be wondering how much salary to expect when applying for your first job in Marketing / Sales. Here is a guide to the average salary of entry level job in Malaysia for Marketing / Sales according to JobStreet.com’s 2017 salary report.

Marketing Jobs That Didn’t Exist Before The Internet

Marketing Jobs That Didn’t Exist Before The Internet

Trends in technology, new products and services, and consumer habits are changing faster than ever – to stay competitive, the marketing industry creates new jobs with new tasks all the time. Here are some marketing-related jobs that didn’t exist before the Internet; some didn’t even exist 10 years ago. But the demand for these jobs are definitely not slowing down!
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Education Guide Malaysia 14th Ed.Source: Education Guide Malaysia 14th Ed.

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