Student Info & Guide

Courses and careers in Marketing and Sales

by StudyMalaysia.com on April 15, 2016 | Top Stories, Career Guide

Looking for a career in marketing and sales?

Here is a list of courses you could take in Malaysia. Click on a course to find out more – If you have questions, you can reach the college or university directly by submitting an Enquiry Form.

Award Awarding Body Duration Offered by
Diploma in Advertising Internal Dip., Malaysia 3 Yrs LIMKOKWING University of Creative Technology
Diploma in Business Studies (Marketing) Internal Dip., Malaysia 2 Yrs (campus: KL, Penang, Perak, Johor, Sabah) Tunku Abdul Rahman University College
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Kota Bharu
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Kota Kinabalu
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Merlimau
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Sultan Abdul Halim Mu'adzam Shah
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Port Dickson
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Sultan Salahuddin Abdul Aziz Shah
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Sultan Azlan Shah
Diploma in Marketing Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Tuanku Sultanah Bahiyah
Diploma in Marketing Internal Diploma, Malaysia 4 Sem Universiti Sultan Zainal Abidin
Diploma in Marketing and Advertising Internal Dip., Malaysia 2.5 Yrs IACT College
Diploma in Public Relations Internal Dip., Malaysia 2 Yrs & 4 Mths (including a semester internship) BERJAYA University College of Hospitality
Diploma in Public Relations Internal Dip., Malaysia FT: 3 Yrs ; PT: 5 Yrs Kuala Lumpur Metropolitan University College
Diploma in Public Relations and Entertainment Management Internal Dip., Malaysia 2.5 Yrs Management & Science University
Diploma in Retail Management Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Sultan Azlan Shah
Diploma in Retail Management Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Ungku Omar
Diploma in Sales and Marketing Internal Dip., Malaysia FT: 3 Yrs ; PT: 4.5 Yrs Kuala Lumpur Metropolitan University College
Diploma in Secretarial Science Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Port Dickson
Diploma in Retail Management Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Metro Kuala Lumpur
Diploma in Retail Management Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Nilai
Diploma in Retail Management Internal Award, Malaysia 3 Yrs (6 Sem) Politeknik Ungku Omar
BA (Hons) Advertising and Brand Management (3+0) Staffordshire Univ., UK 3 Yrs (6 Sem) (3+0) Asia Pacific Institute of Information Technology
BA (Hons) Branding and Advertising Internal Degree, Malaysia 3 Yrs (9 Sem) UCSI University
BA (Hons) Marketing Internal Degree, Malaysia FT: 3 Yrs ; PT: 4.5 Yrs Kuala Lumpur Metropolitan University College
BA (Hons) Marketing Internal Degree, Malaysia 3 Yrs (9 Sem) UCSI University
BA (Hons) Marketing (3+0) Anglia Ruskin University, UK 3 Yrs (3+0) HELP College of Arts and Technology
BA (Hons) Marketing (3+0) University of Greenwich, UK 3 Yrs (3+0) SEGi College, Kuala Lumpur
BA (Hons) Marketing Management Internal Degree (Degree awarded in association with Staffordshire Univ. UK) 3 Yrs (6 Sem) Asia Pacific university of Technology & Innovation
BA (Hons) Media Marketing Dual-award degree – APU Malaysia and Staffordshire University, UK 3 Yrs (6 Sem) Asia Pacific university of Technology & Innovation
BA (Hons) Media Marketing with specialism in Social Media Dual-award degree – APU Malaysia and Staffordshire University, UK 3 Yrs (6 Sem) Asia Pacific university of Technology & Innovation
BA (Hons) Media Marketing with specialism in Social Media Dual-award degree – APU Malaysia and Staffordshire University, UK 3 Yrs (6 Sem) Asia Pacific university of Technology & Innovation
BBA (Hons) in Marketing Internal Degree, Malaysia 6 Sem International University Of Malaya Wales
BBA (Hons) in Marketing Internal Degree, Malaysia 3 Yrs (9 sem) NILAI University
BSc (Hons) Product Design Technology (3+0) Staffordshire Univ., UK 3 Yrs (3+0) Asia Pacific University of Informaton Technology
Bac.in Management (Public Relations and Entertainment) (Hons) Internal Degree, Malaysia 3 Yrs Management & Science University
Bac.in Marketing (Financial Services) (Hons) Internal Degree, Malaysia 8 Sem (4 Yrs) Islamic Science University of Malaysia
Bachelor of Business (Hons) in Marketing Internal Degree, Malaysia 3 Yrs HELP University
Bachelor of Business (Hons) in Marketing Internal Degree, Malaysia 3 Yrs LIMKOKWING University of Creative Technology
Bachelor of Business (Hons) Marketing Dual-award by Taylor’s University & University of the West of England (UK) 3 Yrs Taylor's University
Bachelor of Business (Marketing) (Hons) Internal Degree, Malaysia 6 Sem Universiti Malaysia Sabah
Bachelor of Business Administration (Hons) in Marketing Internal Degree, Malaysia 3 Yrs Universiti Tenaga Nasional, Pahang
Bachelor of Business Management (Marketing) (Hons) Internal Degree, Malaysia 6 Sem Universiti Malaysia Sarawak
Bachelor of Commerce (Marketing & Public Relations) Curtin Univ., Western Australia 3 Yrs Curtin University, Saraawak
Bachelor of Commerce (Public Relations & Management) Curtin Univ., Western Australia 3 Yrs Curtin University, Saraawak
Bachelor of Communication (Hons) Advertising Internal Degree, Malaysia 3 Yrs Universiti Tunku Abdul Rahman, Perak
Bachelor of Communication (Hons) Public Relations Internal Degree, Malaysia 3 Yrs Universiti Tunku Abdul Rahman, Perak
Bachelor of International Marketing (Hons) Internal Degree, Malaysia 6 Sem Universiti Malaysia Sabah
Bachelor of Management (Marketing) Internal Degree, Malaysia 6 Sem Universiti Malaysia Terengganu
Bachelor of Marketing (Hons) Internal Degree, Malaysia 3 Yrs Universiti Tunku Abdul Rahman, Perak
Bachelor of Marketing (Hons) Internal Degree, Malaysia 8 Sem Universiti Utara Malaysia
Bachelor of Marketing with Honours Internal Degree, Malaysia 4 Yrs 8 Mths Open University Malaysia

Source: Education Guide Malaysia (14th Edition), published by Challenger Concept

Courses and careers in marketing and sales

8 signs you could be a natural at marketing:

  • You are a great communicator
  • You like to watch advertisements as much as the movie/programme
  • You’re not afraid of change
  • You are obsessed about how people spend their money
  • You don’t mind working long hours
  • You work well with different types of people
  • Your friends always ask for your opinion when they want a product review
  • You know when the latest products are launched
  • You’re up-to-date with the latest trends
  • You’re detailed in your work and a great planner

What’s the difference (and similarities) between sales and marketing jobs? Here’s a comparison of a few careers:

Marketing and sales

We often hear the term ‘sales and marketing’ used as a single unit. However, while some companies have a combined sales and marketing department, others have two distinct departments that manage sales and marketing separately. So what’s the difference between these two departments?

Well, let’s begin with what marketing is: generally, it’s all about reaching out and communicating to your prospects about the value of a product, service or brand. Marketing promotes your product or service to generate more sales and new customers.

In contrast, the sales process is about building relationships and closing the sale. It could mean selling something on the spot or working for weeks (or even months) to get a signed agreement or contract. Sales and marketing go hand in hand – both elements are essential for a business to succeed.

Interest code

The interest code for most marketing and sales careers is EC (Enterprising, Conventional):

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

What do you do in marketing?

A career in marketing could involve part or all of these aspects: market analysis, distribution channels, competitor analysis, pricing strategies, promotional strategies, sales tracking, and budgeting. These could be carried out through advertising, public relations, social media, relationship marketing, brand marketing, viral marketing, and direct mail.

What do you do in sales?

People who work in sales all have one goal – to make the customers’ needs match what the company (seller) offers. They also have to meet their sales targets. Their role is usually one that engages interpersonal interaction which is done through a one-on-one meeting, cold calls, and networking.

Job Title Job Description Interest Code Similar Job Titles
Marketing Manager
  • Plan, direct, or coordinate marketing policies and programmes Determine the demand for products and services offered by a firm and its competitors
  • Identify potential customers
  • Develop pricing strategies with the goal of maximising the firm’s profits or market share
  • Oversee product development
  • Monitor trends that indicate the need for new products and services
  • Enterprising
  • Conventional
  • Account Supervisor
  • Brand Manager
  • Business Development Director
  • Business Development Manager
  • Market Development Executive
  • Marketing Coordinator
  • Marketing Director
  • Marketing Manager
  • Product Manager
Advertising and Promotions Manager
  • Plan, direct, or coordinate advertising policies and programmes
  • Produce collateral materials, such as posters, contests, coupons, or give-aways
  • Create extra interest in the purchase of a product or service for a department, an entire organisation, or on an account basis
  • Enterprising
  • Artistic
  • Conventional
  • Account Executive
  • Advertising Director
  • Advertising Manager
  • Advertising Sales Manager
  • Marketing and Promotions Manager
  • Marketing Director
  • Marketing Manager
  • Promotions Director
  • Retail Advertising Sales Manager
Sales Manager
  • Plan, direct, or coordinate the distribution or movement of a product or service to the customer
  • Coordinate sales distribution by establishing sales territories, quotas, and goals
  • Establish training programmes for sales representatives
  • Analyse sales statistics gathered to determine sales potential and monitor the preferences of customers
  • Enterprising
  • Conventional
  • Director of Sales
  • District Sales Manager
  • General Manager
  • Regional Sales Manager
  • Sales Representative
  • Sales Supervisor
  • Store Manager
  • Vice President of Sales
Customer Service Representative
  • Interact with customers to provide information in response to inquiries about products and services
  • Handle and resolve complaints
  • Take orders, calculate charges, and process billing or payment
  • Review or make changes to customer accounts
  • Record details of customer contacts and actions taken
  • Enterprising
  • Social
  • Conventional

  • Account Manager
  • Account Representative
  • Call Centre Representative
  • Client Services Representative
  • Customer Care Representative
  • Customer Service Specialist
  • Sales Facilitator

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