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Course Details

Bachelor of Marketing (Hons)

Offered by: Universiti Tunku Abdul Rahman (UTAR)
Exam BodyUTAR, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees44,450/Course
Fees (International Student)60,700/course
CampusKampar Campus
FacultyFaculty of Business & Finance
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Achievement

The UTAR Bachelor of Marketing (Honours) is recognised by the following organisations

Study Abroad Pathway

No

Course Description

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. 

Curriculum

 

Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Intake Months

January, May & October

Career Prospects
  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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