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The purpose of this programme is to provide students with an understanding on the main concepts in the marketing field such as marketing management, marketing strategies and marketing research in accordance with current trend of marketing. This programme offers courses which are theoretical and practical such as marketing promotion and technology, branding and product management, consumer behaviour and strategic marketing. In order to develop student’s critical thinking, research and analytical skills are emphasized by introducing case study in each course. Focus will be given in the discussion concerning the marketing mix concept related to the product, price, distribution and promotion.
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HE10 Marketing |
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YEAR 1 YEAR 2 YEAR 3 |
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Semester 1 |
Semester 2 |
Semester 3 Semester 4 |
Semester 5 |
Semester 6 |
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UNIVERSITY CORE (PPIB) (10 credit hours) |
UW00102 Ethnic Relations UC00XX2 KI
InternationalStudent: UM00102 Bahasa Melayu Aras 1 (replacement for UW00102) |
UW00202 TITAS UK00XX2 KI UE00XX2 KI
International Student:UM00202 Bahasa Melayu Aras 2 (replacement for UW00202) |
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UNIVERSITY CORE(LANGUAGE) (8 credit hours) |
UB00102 Communicative English Grammar Module 1 (MUET 1, 2) Or Academic Reading & Writing / Eng For Research Purposes / Grammar in Context (MUET 3, 4, 5, 6) |
UB00202 Oral Comm in English Module 2 (MUET 1, 2) Or Foreign Language Elem Level 1 (MUET 3, 4, 5, 6) |
UB00302 Reading & Writing in English Module 3 (MUET 1, 2) Or Foreign Language Elem Level 2 (MUET 3 ,4, 5, 6) |
UB00702 English For Occupational Purpose (MUET 1, 2) Or Foreign Language Elem Level 3 (MUET 3, 4, 5, 6) |
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UNIVERSITY CORE (CO-CURRICULUM) (3 credit hours) |
ECXXXX3 Co-Curriculum |
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FACULTY CORE (54 credit hours) |
BT12003 Marketing BT12303 Management BT10903 Business Mathematics BT11903 Corporate Communication |
BT12203 Business Accounting BT12103 Financial Management BT10203 Microeconomics |
BT21303 Organizational Behaviour BT22003 Entrepreneurship BT10403 Business Statistic and Economic BT11703 Macroeconomics BT20403 Commercial Law |
BT22103 Business Information System BT21603 Research Methodology BT22303 Human Resource Management |
BT31503 Business Ethics BT21403 Operation Management |
BT31303 Strategic Management |
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HE10 Marketing |
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YEAR 1 |
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YEAR 2 |
YEAR 3 |
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Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
Semester 5 |
Semester 6 |
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CORE PROGRAMME (9 credit hours) |
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BG20103 Consumer Behaviour |
BG22303 Product Planning and Management |
BG33403 Strategic Marketing |
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COMPULSORYPROGRAMME ELECTIVES (33 credit hours) |
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BG31203 International Marketing Management BG31503 Sales Management BG33203 Retail Marketing Management |
BG30503 Distribution Management BG31903 Integrated Marketing Communication BG31303 Marketing Management BG32403 Relationship Marketing |
BG31103 Marketing Research BG31803 Services Marketing BG32503 Seminar in Marketing BG32203 E-Marketing |
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LIBERAL ELECTIVES (9 credit hours) |
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Elective 1 Elective 2 |
Elective 3 |
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PRACTICUM/ACADEMIC EXERCISE (6 credit hours) |
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BG30006 Practicum Or BG30106 Academic Exercise |
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TOTAL (120 credit hours) |
21 |
19 |
20 |
20 |
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21 |
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Local: STPM+MUET/Matriculation Cert.; Int: A-Level/Equiv.
Graduates can be employed in the field of marketing such as marketing planner, brand marketer, product and advertising manager, retail manager, public relation executive, servicing manager and market researcher.
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